Refreshing the world in mind, body and spirit. Inspiring moments of optimism through our brands and actions. Creating value and making a difference everywhere we engage.

People. The faces of Coca-Cola. We are a local business everywhere we operate around the globe. Our people are the community leaders, customers, neighbors, friends, partners and family members who make up our diverse workforce. They speak the local languages. They know the customs, understand the preferences and share in the celebrations.

The people of the Coca-Cola system (the Company and our bottling partners)--together with our shareowners and partners--are essential to our future. Our plan for the sustainable growth of our business was created by 150 managers from around the world, not passed down from a handful of executives at our headquarters.

These committed managers shared this plan with colleagues and our bottling partners, who embraced it and began to incorporate it into the way the Coca-Cola system operates globally. In 2005, we saw encouraging evidence of the confidence our people have in this vision for the system's long-term health during the worldwide rollout of Our Manifesto for Growth.

Our people are led by a team of senior managers with extensive experience in the beverage business and international markets. In 2005, we began to evaluate senior managers on their progress toward nurturing diversity in their divisions. Our focus is on ensuring that our global workforce reflects our communities and fosters an environment of collaboration and inclusion.

We are working with urgency--as an integrated Coca-Cola team with our bottling partners and customers--as never before. Our people are passionate about revitalizing our business and pleasing our consumers.