The Coca-Cola Company :: 2005 Annual Review

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2005 Annual Report on
Form 10-K
Did you know?
We have more than 100 juice and juice drink brands, including Cappy, Cepita, Minute Maid, Odwalla and Simply Orange.

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We speak many different languages. Qoo, Bonaqa, Maaza and Ciel, just to name a few.


Qoo drink, Japan Peach Fresca, North America Soy bean drink, Japan
Wellness drink, Japan Ciel Aquarius, Latin America Maaza drink
Minute Maid Strawberry Milk box, Mexico Coca-Cola Citra Light Bonaqa, Asia

Portfolio. A beverage for every need. The world's favorite soft drink is still Coca-Cola, and its popularity continues to grow every day. But we also offer hundreds of other beverages that refresh, nourish, energize, hydrate and provide enjoyment.

Last year's unprecedented launch of nearly 400 beverage products reflected growing consumer demand for innovative products. Driving this portfolio expansion was an incremental $400 million investment in marketing, innovation, and research and development and a better understanding of consumers and their beverage choices.

We conducted extensive consumer research through many individual surveys, panels and other discussions to discover why and when people choose particular beverages. These discoveries now guide our thinking about opportunities.

In 2005, we saw balanced growth across our portfolio:

Sports drinks unit case volume grew 23 percent in 2005, led by Aquarius and POWERADE. Sales of Aquarius grew 25 percent in 2005. POWERADE is now available in each of our operating groups in a total of 76 countries.

Energy drinks unit case volume grew more than 200 percent in 2005, due in part to our introduction of Full Throttle and Sugar Free Full Throttle. We moved from being a small player to being No. 3 in the energy drink market in the United States in less than a year. Burn energy drinks continued their steady growth with a 38 percent unit case volume increase in 2005.

Carbonated soft drinks unit case volume grew 2 percent in 2005. Diet Sprite Zero/Sprite Zero unit case volume grew 16 percent worldwide, contributing to 5 percent Trademark Sprite unit case volume growth. Trademark Fanta unit case volume also grew 5 percent for the year. Trademark Coca-Cola unit case volume grew 2 percent for the year.



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