The world is full of thirsty people. They satisfy that thirst approximately 50 billion times daily. Today, they reach for our beverages only 1.3 billion of those times. That's our opportunity.

Profit. Turning opportunity into results. In 2005, we focused on improving efficiency and effectiveness. We invested in marketing programs and system improvements; developed more profitable beverages and packages; and increased awareness, availability and affordability of our beverages in growth markets.

We're also driving profitable volume, revenue and efficiency throughout our system by working closely with our bottling partners and customers to meet the needs of our consumers based on where they live, where they shop, and what their beverage and packaging needs are. We've seen dramatic increases in profitability in Latin America, where we have trained more than 60,000 customers in this revenue growth strategy. We're also using it with great success in Japan, Russia, South Africa, Spain and other markets. We've trained some 5,000 people across our system in this strategy--more than 3,000 in 2005 alone.

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Partners. Working together to realize our potential. We're strengthening our partnerships with our stakeholders, including customers, suppliers, governments and nongovernmental organizations, through a more collaborative exchange of ideas and solutions. In fact, development of the name "Diet Coke Sweetened with Splenda" included discussions with a retail customer, based on the customer's knowledge of the success of products branded with that low-calorie sweetener.

In Europe, we're developing joint business plans and sharing our revenue growth strategy with one of our largest supermarket chain customers to help strengthen their business. Our system is also providing business training to customers, and in Latin America alone, more than 3,000 small retailers have benefited from our training programs.

Through partnerships with the United Nations Foundation, the World Wildlife Fund, and other governmental and nongovernmental organizations, we're developing viable solutions for critical issues, using our technical and marketing expertise, global distribution system and the reputation of our brands.

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