The Coca-Cola Company :: 2005 Annual Review

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2005 Annual Report on
Form 10-K

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EAST, SOUTH ASIA AND PACIFIC RIM

Overall unit case volume in the East, South Asia and Pacific Rim Group declined 4 percent in 2005. The year was challenging for our business in the Philippines and India, with declining sales in both markets. We are working to address the issues in these markets.

Thailand experienced continued unit case volume growth in carbonated soft drinks and noncarbonated beverages, with increases of 6 percent and 22 percent, respectively. Tea and coffee have been very successful throughout the operating group, with unit case volume growth of 11 percent in 2005.

In Australia, one of our largest markets in East, South Asia and Pacific Rim, Trademark Sprite unit case volume grew 8 percent as a result of the successful relaunch of Diet Sprite as Sprite Zero. Sprite Zero unit case volume grew more than 100 percent for the year, and Sprite Recharge captured a 7 percent share of the highly profitable and competitive energy drink category in 2005.


After major success with Minute Maid Orange Pulp in China, we rolled out Minute Maid juice and juice drinks in Thailand and Vietnam under the Splash brand name. Nearly 2.5 million unit cases have been sold since the launch of Minute Maid Splash in those countries in 2005. 2005 Unit Case Volume: Philippines = 29%, India = 16%, Australia = 15%, Thailand = 12%, Indonesia = 9%, Korea = 7%, Other = 12%
Annual Per Capita Consumption of Company Products (U.S. 8 fluid ounces of a finished beverage): 1985 = 8, 1995 = 15, 2005 = 22; 2005 Approximate Population: 1,934 million The Sprite campaign, "Freedom from Thirst," was developed in East, South Asia and Pacific Rim and is being exported to 50 different countries, including the United States, covering approximately 75 percent of the global unit case volume for Sprite. The campaign has received several global advertising awards.
Thai Minute Maid Orange drink Net Operating Revenues (in millions): 2003 = $1,331, 2004 = $1,276, 2005 = $1,258
Operating Income (in millions): 2003 = $367, 2004 = $344, 2005 = $201  


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