![]() ![]() Home Introduction Letter to Shareowners Financial Highlights The Company Today Performance Review Board of Directors Management Policy and Statements Shareowner Information 2005 Annual Report on Form 10-K |
Take a Survey | Order Reports | Downloads
EUROPEAN UNION Unit case volume growth in the European Union Group was flat in 2005, despite growth within light carbonated soft drinks of 5 percent and especially strong performance within the noncarbonated sector in the Central Europe Division and the Iberian Division. While sales in Northwest Europe in particular have been negatively affected by a soft economy, retailer consolidation and shifts in consumer preferences, we are adapting our strategic initiatives to these challenges. In Germany, we are working on restructuring our business and have gained additional product availability in the key discounter channel. In 2005, we relaunched our zero-added-sugar carbonated soft drinks as "Z" in Great Britain, which contributed to 7 percent unit case volume growth in the light carbonated soft-drink category. Also, as part of our ongoing drive to offer consumers a wide choice of beverages, we have expanded our Minute Maid portfolio. In our Northwest Europe Division, this has contributed to 5 percent unit case volume growth across the juice and juice drink category.
|
||||||||||||||||||||||||||||||
| Site Use/Legal | www.coca-cola.com | ©2006 The Coca-Cola Company, all rights reserved |






