NORTH AMERICA

Unit case volume increased by 2 percent for the North America Group in 2005. The group remains the largest contributor to our total unit case volume. Our efforts to strengthen this operating group's results focused on increased innovation, enhanced marketing and achieving balanced revenue growth across channels.

We stepped up our marketing and increased our overall consumer communication through television, radio, outdoor advertising and other media. By executing innovation across channels, we continue to enhance our system's ability to deliver unit case volume and profit growth.

Successful product launches included Coca-Cola Zero, Diet Coke Sweetened with Splenda, Coke with Lime, Dasani flavors, Full Throttle and Sugar Free Full Throttle, POWERADE Option, Fresca flavors, chilled Minute Maid lights and Odwalla PomaGrand.

In response to Hurricane Katrina, which devastated the Gulf Coast region in the United States, Coca-Cola employees ensured safe drinking water and other beverages were available to tens of thousands of displaced people and relief workers. Additionally, the Coca-Cola system and The Coca-Cola Foundation donated $5 million to provide assistance, and employees volunteered, collected needed supplies, donated blood and contributed to relief funds.
	The "Make Every Drop Count" campaign, launched in North America, is designed to help increase awareness of the benefits of the Company's broad beverage portfolio and its commitment to consumers.