The Coca-Cola Company :: 2005 Annual Review

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2005 Annual Report on
Form 10-K

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NORTH ASIA, EURASIA AND MIDDLE EAST

The North Asia, Eurasia and Middle East Group includes two of the Company's biggest growth opportunities--China and Russia--as well as the dynamic markets of Japan and Turkey. China is now the Company's fourth-largest market worldwide. Unit case volume increased 15 percent in the North Asia, Eurasia and Middle East Group in 2005.

The recent joint acquisition of the Russian juice business Multon with our bottling partner Coca-Cola Hellenic Bottling Company S.A. allows us to significantly expand our juice and juice drink business in Russia. More importantly, we will benefit from Multon's best practices in its successful juice business and share those practices throughout the Coca-Cola system.

Long-term plans for key markets are in place to drive accelerated growth and to ensure that this operating group remains one of the engines of unit case volume growth for the Company as well as a significant source of profit.


2005 Unit Case Volume: China = 29%, Japan = 29%, Turkey = 10%, Russia = 9%, Other = 23% Net Operating Revenues (in millions): 2003 = $4,321, 2004 = $4,182, 2005 = $4,494
The "Life+" Youth Fund, developed by Coca-Cola Turkey and the United Nations Development Programme, helps improve the quality of life for young people across Turkey by supporting youth initiatives in education, sports, culture and the arts. Annual Per Capita Consumption of Company Products (U.S. 8 fluid ounces of a finished beverage): 1985 = 7, 1995 = 16, 2005 = 35; 2005 Approximate Population: 2,234 million
Operating Income (in millions): 2003 = $1,487, 2004 = $1,629, 2005 = $1,709 Bonaqua BonActive launched in Hong Kong in April 2005 and is the first electrolyte replenishment and rehydration casual sports drink released under the Bonaqua trademark.
Pedestrians walking past vending machines


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