Beverages for life. Unit Case Volume Growth 2006 vs. 2005

+4% WORLDWIDE		+3% TRADEMARK COCA-COLA		+4% SPARKLING BEVERAGES		+7% STILL BEVERAGES

The Research

To stay competitive, we focus on getting to know our consumers better and anticipating their needs. We are creating the beverages our consumers reach for throughout their day and in every stage of their lives. We are developing more relevant connections with them through innovative marketing and merchandising programs, Internet communities and promotions.

In the largest consumer research study in our history, thousands of people in nearly 50 countries shared their ideas and opinions with us. What we learned is giving us new insight into the wide range of beverage needs, from refreshment to health, beauty and nutrition -- even happiness.

Coca-Cola Zero has been one of the most successful launches in our history and accounted for nearly one third of Trademark Coca-Cola growth in 2006.

People love our core global brands. In 2006, we developed new products and marketing campaigns to grow Coca-Cola, Diet Coke, Sprite, Fanta and Minute Maid, as well as other brands. Coca-Cola Zero has been a global hit. Introduced in late 2005, it helped boost our Trademark Coca-Cola unit case volume in Australia, Great Britain, the United States and 16 other markets.

People expect more from their beverages. Our Beverage Institute For Health & Wellness partners with universities and other organizations on clinical trials and research to develop the next generation of beverages to refresh, energize and nourish. For example, the Institute works with the China Academy of Chinese Medical Sciences to research the active ingredients in Chinese medicinal beverages and soups for the potential development of new beverages.

56 percent of our unit case volume growth represented by Trademarks Coca-Cola, Sprite and Fanta in 2006

2,600+ beverage products worldwide

367 launches of existing products in new markets in 2006