With approximately 925 million people and annual per capita consumption of Company products at 37 servings, there is much room to grow in Africa. A large part of Africa's population is young and dynamic. As part of our efforts to reach this population, young South African artists participated in a remix of the "I'd Like to Buy the World a Coke" theme song as a musical montage of reggae, Kwaito, rap, hip-hop and hard rock. The ad was part of the "Coke Side of Life" campaign, and the theme song was so popular that radio stations added it to their playlists.

In 2006, we moved our operating group headquarters from the United Kingdom to Johannesburg, South Africa, to be closer to the business. We opened a new divisional office in Cairo, marking a turnaround in our Egyptian business, which posted 23 percent unit case volume growth. Economic development in Angola drove significant unit case volume gains in sparkling beverages. And sales of our sparkling beverages in Ghana, Tanzania and Tunisia contributed significantly to overall unit case volume growth.

Through The Coca-Cola Africa Foundation, we partner with many organizations to help build sustainable communities in Africa. We are working to improve access to education and drinkable water and to provide health programs and disaster relief.

Top 11 Priority Markets

14 consecutive years of unit case volume growth "Favorite Overall Brand" awarded to Coca-Cola in South Africa in the 2006 Sunday Times/ Markinor Top Brands Survey In 2006, Trademark Coca-Cola represented more than half of Africa's total unit case volume growth. The Coca-Cola system in Africa is the largest private sector employer, with 55,000 associates.