European Union

  Crowd at “Fan Fest Berlin” during the 2006 FIFA World Cup™

In Europe, we connect with our consumers' needs and their deepest passions, as exemplified by our powerful 2006 FIFA World Cup™ execution. Fans in host country Germany were inspired by our "It's Your Heimspiel -- MAKE IT REAL!" campaign.
 


2006 Unit Case Volume
Germany 18%, Spain 16%, Great Britain 14%, Central Europe 13%, France 9%, Italy 9%, Other 21%
2006 vs. 2005
Unit Case Volume

6%
Increase
Annual Per Capita Consumption
(servings* of Company products)
European Union
Worldwide

1986  64
 35
1996  127
 58
2006  171
 79
Net Operating Revenues
(in millions)
 




2004
$4,686




2005
$4,911




2006
$4,364
Operating Income
(in millions)

 




2004
$2,126




2005
$2,219




2006
$2,254
*eight U.S. fluid ounces of a finished beverage
2006 Annual Review