European Union
"We do business in societies, not just in markets. In order for our business to thrive we must have great products and marketing, but we must also contribute to achieving wider societal goals, as our 2006 actions -- and results -- have shown." -- Dominique Reiniche, President, European Union

We have achieved our unit case volume growth through a combination of new products, packaging innovation and customer collaboration, while anticipating and satisfying consumer trends. Vibrancy is back in our core sparkling beverage business, led by a 4 percent increase in unit case volume growth of Trademark Coca-Cola.

Our sparkling light and diet beverage business had outstanding growth, buoyed by the very successful launch of Coca-Cola Zero in nine key markets in the European Union. We also accelerated unit case volume growth in still beverages, up 21 percent, due in part to the strong performance of Aquarius, Nestea and Powerade. The acquisitions of the mineral water companies Apollinaris in Germany and Traficante in Italy further expanded our product offerings.

Innovative digital programs, including a multi-market partnership with Apple iTunes®, reinforced our connection with young people. And "Make Every Drop Count" reached out to mothers with the message that we offer great, healthy choices for modern family life.

Our commitment to conduct business in a socially responsible, sustainable way has been recognized by many stakeholders. For example, the European Commission has recognized our commitment to not advertise to children under 12 years of age. Our other initiatives include monitored self-regulation of our marketing practices and plans to introduce a new nutritional labelling scheme on packaging in 2007 and beyond.

Young man and woman enjoying Apollinaris water with a meal

PET bottle of Nestea, PET bottle of Aquarius

Top sellers in still beverages
'Coke Fridge' logo, Germany www.CokeFridge.de
In Germany, CokeFridge has quickly established a large community of users who download songs from Apple iTunes®, ringtones and games; vote for their favorite bands; enter promotions; and more. The site received 1.5 million visitors during the 2006 holiday promotion to benefit SOS-Kinderdörfer, one of the world's largest charities for orphaned and abandoned children.
5%Commemorative 2006 FIFA World Cup™ can of Coca-Cola, Germany
Trademark Coca-Cola unit case volume grew in Germany due to the success of our FIFA World Cup™ activation, the "Coke Side of Life" campaign, and the launch of Coca-Cola Zero.

Iberian Division Wins
2006 Woodruff Cup

The Iberian Division received the Company's highest honor in 2006, the Woodruff Cup. With unit case volume growth of 6 percent and market leadership in sparkling beverages and sports drinks, the division has a well-balanced portfolio. In addition, their commitment to people and the planet is evident through their strong employee engagement scores and their environmental and social contributions.

2006 Annual Review