The Coca-Cola Company
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Buy. Drink. Smile. 2008 Year in Review
Operating Group Overview

2008 Company Highlights

Bottle of Coca-Cola

Working with our bottling partners, we introduced new product sizes and packaging options in markets in Latin America, North America and the Pacific to bring our products to consumers at different price points and with more variety.

Set new global targets to improve water efficiency and reduce carbon emissions within our systemwide operations. Our goals are to improve our systemwide water efficiency 20 percent by 2012 and to grow our business but not our systemwide carbon footprint, reducing our emissions in developed countries by 5 percent by 2015. Both goals will be compared to a 2004 baseline.

Man taking a pack of Powerade off of a store shelf

Welcomed more than 150 senior leaders from many of our largest retail customers to our Global Coca-Cola Retailing Research Council Forum in Beijing. Together, we worked to develop solutions for today’s sustainability challenges and produced a common framework to guide our sustainability efforts.

Launched Gladiator® Energy Drink in Latin America, with a multifaceted advertising and marketing campaign. The product is selling in channels ranging from small convenience stores to large-scale grocers, and exceeded our volume expectations with sales of more than 800,000 unit cases in 2008.

Can of Gladiator® Energy Drink
Next Section:
Buy. Drink. Smile. 2008 Year in Review
Operating Group Overview