The Coca-Cola Company

Operating Group Leadership

Francisco Crespo Benítez, President, South Latin Business Unit, The Coca-Cola Company
Francisco Crespo Benítez
President, South Latin Business Unit
The Coca-Cola Company

Francisco Crespo Benítez is president of the South Latin Business Unit of The Coca-Cola Company. Prior to that appointment, he was Operations vice president for the Brazil Division.

Mr. Crespo joined The Coca-Cola Company in 1989. Prior to his assignment in Brazil he held a number of positions throughout Latin America, including region manager in Chile, Commercial director for Coca-Cola FEMSA in Buenos Aires, Operations area manager and Channel Marketing manager in Argentina, and Marketing and Operations director in Peru.