Operating Group Leadership

Xiemar Zarazúa is president of the Company's Brazil Business Unit.

Mr. Zarazúa joined The Coca-Cola Company in 1984 in the Mexico Division, where he held a number of senior management roles in the Operations area. In 1997, he built the Key Accounts and Channels function.

Mr. Zarazúa was later appointed Central America & Caribbean region manager, familiarizing himself with the different markets he now leads as division president. In 2003, he became vice president, Operations, for the Mexico Division, and then president of the Latin Center Business Unit in 2006. He was appointed to his current position in October 2008.