Functional Leadership

Joseph V. Tripodi is Executive Vice President and Chief Marketing & Commercial Officer of The Coca-Cola Company. Mr. Tripodi leads the global Marketing, Customer Management and Commercial Leadership efforts of the Company to develop and leverage its capabilities, brands and properties to meet the needs of consumers and customers worldwide to drive profitable growth.

Mr. Tripodi brings 25 years of diverse global marketing and business knowledge and experience to The Coca-Cola Company. Prior to joining the Company in 2007, he was the Senior Vice President and Chief Marketing Officer for Allstate Insurance Company. In this position, he was responsible for all marketing activities across the company, including brand strategy and identity, advertising, customer experience, promotions, sponsorships, direct marketing, internet marketing, consumer insight and measurement, regional marketing management and all acquisition, cross-sell and retention activities. Among his achievements there was the development and launch of Allstate's "Your Choice Auto and Home," the industry's first product innovation in decades.

Mr. Tripodi was previously Chief Marketing Officer for The Bank of New York.  Prior to that he served as Chief Marketing Officer for Seagram Spirits & Wine from 1999 to 2002.  From 1989 to 1998, Mr. Tripodi was the Executive Vice President for global marketing for MasterCard International.  He held positions of increasing responsibility for Mobil Oil from 1981 to 1988.  Mr. Tripodi began his marketing career in 1977 working for IBM. During his career, Mr. Tripodi worked extensively overseas including assignments in Paris, Hong Kong and the Philippines/Guam/Micronesia.

Mr. Tripodi is currently a member of the board of the Ad Council and serves as a Trustee of The Field Museum in Chicago. He is past chairman of the Association of National Advertisers.

Mr. Tripodi received his Masters of Science in Management from the London School of Economics in 1981 and his Bachelor of Arts in Economics with honors from Harvard College in 1977.