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February 27, 2007
The Coca-Cola Company, Boys & Girls Clubs
of America (BGCA) and Kraft Foods have introduced the Triple
Play Parents Game Plan, a complimentary guide designed to
help parents educate young people about nutrition, encourage
them to be active and help them get along in social and recreational
situations.
Developed for home use by parents, content for the Triple
Play Parents Game Plan was adapted from BGCA's successful
program called Triple Play: A Game Plan for the Mind, Body
and Soul, which takes a holistic approach to positively
influencing a child's well-being. The guide features elements
from the program's three focus areas:
- Mind -- Developing a knowledge base to acquire healthy
habits, such as making smart food choices, understanding appropriate
portion sizes and creating fun and balanced meals.
- Body -- Becoming more physically active through fun
daily fitness.
- Soul -- Strengthening character and reinforcing positive
behavior with social recreation activities designed to improve
confidence and build interpersonal skills.
Triple Play Parents Game Plan is available for download
at www.thecoca-colacompany.com/makeeverydropcount.
Supported by our Company and Kraft Foods, Triple Play
is the largest wellness endeavor ever undertaken by BGCA and
the first youth-focused program of its kind created in collaboration
with the U.S. Department of Health & Human Services. Its
curriculum was developed by an advisory council of experts from
diverse fields such as nutrition, physical fitness and medicine.
Triple Play is currently available to some 4,000 Boys
& Girls Clubs serving more than 4.6 million young people
in the U.S., Puerto Rico and the Virgin Islands, plus domestic
and international military installations. Since the program's
launch in 2005, clubs across the country have seen encouraging
lifestyle changes in their members.
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