Coca-Cola North America Launches Two Minute Maid® Product Lines

March 9, 2007

Coca-Cola North America announced on March 8 the launch of two new Minute Maid product lines. Minute Maid Enhanced Juices offer consumers functional health benefits, and Minute Maid Breakfast Blends offer retailers and consumers a quality juice beverage at an affordable price. Both will be in stores in early March.

Demonstrating a continued focus on the health-conscious shopper, the Minute Maid Enhanced Juice line offers pure-squeezed orange juice specially designed and nutritionally enhanced to meet consumers' health needs. The line includes Minute Maid Multi-Vitamin, which is enhanced with 16 essential vitamins and minerals; and Minute Maid Active, which contains 750 mg of Glucosamine HCl to help support healthy joints. Minute Maid Heart Wise, the first and only orange juice clinically proven to help reduce cholesterol, is also part of the Minute Maid Enhanced Juice line.

Minute Maid Breakfast Blends are fortified with 100 percent Vitamin C. The citrus-based beverages contain 32 to 44 percent real juice and are available in three varieties -- Citrus, Tropical and Berry.

Poor orange crop forecasts and continuing price increases led to the development of Minute Maid Breakfast Blends. Faced with fewer opportunities to offer consumers discounts on orange juice, retailers were looking for a quality juice product that could be featured at an affordable price.