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March 13, 2007
One of our Company's key active lifestyle programs in the Philippines,
Calories for a Cause, was recognized recently with three
prestigious awards.
Last September, the first "Calories for a Cause: Burn
Calories, Help Charities" event was held in Fort Bonifacio,
where hundreds of people gathered to sweat it out for charities
such as the Philippine Red Cross, Operation Smile, Give a Life
Foundation, the Nutrition Foundation of the Philippines, the
Department of Health, the Department of Education and the Food
and Nutrition Research Institute of the Department of Science
and Technology.
After the organized workout session, we converted the number
of calories burned by the participants into pesos and donated
the total to the charities.
The success of the first event led to a second charity workout
in December entitled "Step Up!" Benefiting charities
included the Center for Environmental Awareness and Education,
Project Brave Kids and Philippine General Hospital, along with
some of the previous beneficiaries.
The Calories for a Cause program received the following
honors:
- Globes Awards: Gold, Best Charity Marketing -- Chicago
(U.S.)
Organized by the Marketing Agencies Association (MAA), the
Globes Awards recognize the highest standards of excellence
in the global marketing communications industry.
- Promotions Marketing Awards of Asia (PMAA): Gold, Best
Charity Marketing; Best in Philippines -- Singapore
The PMAA is the Asian counterpart of the Globes Awards. All
Gold winners in PMAA are eligible to enter the Globes.
- Araw Values Awards: Bronze for Lose/Gain Posters -- Manila
The Araw Values awards panel evaluates programs based on seven
cornerstone values: respect for religious beliefs; commitment
to truth, honesty and justice; love of country and respect
for national customs; concern for and preservation of the
environment; emphasis on family unity; respect and care for
human life and dignity for all persons; and adherence to authority
and self-discipline.
Another major health and wellness initiative in the Philippines
recently expanded nationwide. The Kineti-Kids: It's Fun to
be Fit! nutrition education and physical activity program
for elementary school children promotes three key values --
a balanced diet, regular exercise and proper hydration.
Kineti-Kids launched in September 2004 in four pilot
schools in metro Manila. Last summer, after research compiled
by the Food and Nutrition Research Institute of the Department
of Science and Technology revealed progress in all four pilot
schools, the decision was made to incorporate the program into
the Department of Education's curriculum on Physical Education,
Health/Science and Social Science in all public elementary schools
nationwide.
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