Coca-Cola Product, Packaging & Marketing Innovation

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See how innovative thinking sets us apart:

• Products
  "Spark Fresh Thinking"
  in China with the launch of
  Sprite Ice Tea Essence
• Packaging
  First ever recyclable
  PET plastic beverage bottle
  made partially from plants
• Equipment
  Fountain of the future
  lets consumers choose from
  106 beverages from around the world
• Marketing
  Vending machine delivers
  a Coke and a smile,
  and wins top honors at the 2010 Clio Awards
• Marketplace
  100 percent recyclable
  merchandise display racks
  reinforce position on sustainability