The Coca-Cola Company

Innovation in our Marketing

Flavor Creator Lab:  vitaminwater Invites Fans to Create the Next Variety Flavor Through Facebook

You can help the glacéau vitaminwater team rewrite the hydration Bill of Rights by creating one of the first variety flavors by the people, for the people. Through an innovative "Flavor Creator Lab" on Facebook, vitaminwater fans can play an active role in developing and naming the new flavor and designing the label.

Learn more and find out how to participate.


Innovation in our Marketing