Innovation in our Marketing

Coca-Cola Europe's new Burn Alter Ego application enables users of the social networking website, Facebook, to create personalized avatars (virtual persona), connect with old friends and develop a whole new network of virtual friends.

Users customize an avatar with their own face, select party clothes and join other Burn Alter Ego users for memorable online party adventures!

The Burn Alter Ego application is available on Facebook in English and Italian and will be available in additional European languages throughout 2008.

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