The Coca-Cola Company

Coca-Cola North America Launches Simply Lemonade™ And Simply Limeade™



March 17, 2006 edition

Coca-Cola North America is extending its successful Simply Orange® line of great-tasting, not-from-concentrate juices with the launch of two new products -- Simply Lemonade and Simply Limeade.

Since launching nationally in 2003, Simply Orange has become a fast-growing not-from-concentrate brand in the U.S. chilled juice category.1 Consumers are already familiar with the four orange juice varieties currently on the market: Grove Made, Original, Calcium and Country Stand.

Simply Lemonade and Simply Limeade are made from 12 percent not-from-concentrate lemon juice and lime juice, respectively. Lemonade and limeade are two popular flavors on the rise in the chilled juice and juice drink category.2

Both varieties are now available in supermarkets nationwide in the award-winning 1.75L clear plastic carafe introduced with Simply Orange orange juice in 2001.

The Simply Orange brand was born from a simple philosophy -- to make orange juice the way nature intended. The not-from-concentrate orange juice has no added water, sugar or preservatives, guaranteeing a fresh-squeezed taste.

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1,2 Across all measured channels, according to AC Nielsen (January – December 2005).