Live It! Program Reaches Two Million Mark; Delivers Big Contribution

May 5, 2006 edition

Introduced in the U.S. in 2005, the Live It! Program has met its target of reaching two million students and is expected to exceed that number before the end of the 2005/2006 school year. The program, which was designed to promote physical activity and help middle-schoolers make informed choices about nutrition, has been implemented in 50 U.S. states and several countries including Singapore.

"Live It! is one of the strongest tools we have to show the Coca-Cola system’s positive involvement in schools and our local communities," said Michael Smith, vice president, Healthy Living for Coca-Cola North America. "Both the system and the schools that we’ve approached have really embraced the program."

Learn more about the Live It! Program, go there »