The Coca-Cola Company

Company Launches Diversity Newsletter

May 26, 2006 edition

Our Company recently launched Diversity As Business, a quarterly newsletter featuring first-person commentary on workplace culture and marketplace successes and opportunities.

The newsletter illustrates how Coca-Cola North America’s (CCNA) sustainable diversity strategy is centered on the 4 Cs -- Consumption, Commitment, Culture and Communication. The newsletter provides examples of how this strategy is being put into action throughout the Company by sharing stories and ideas that can be replicated across the business.

Each issue will feature insights from both Company employees and external sources. For example, the first edition features an article on how CCNA’s Media, Sports and Entertainment Marketing team is creating innovative programs to drive consumption among diverse consumers.

An external consultant on culture and communication shares his insights on how commitment is a key differentiator for companies that succeed in today’s multicultural marketplace. A senior managing counsel for the Company’s Legal Division reflects on the diversity within our culture and the skilled and inclusive team that orchestrated the historic FIFA World Cup™ sponsorship renewal. Finally, our Worldwide Licensing/Retail Operations Group talks about how open communication is turning good ideas into great ones.