The Coca-Cola Company

Coca-Cola®, Coca-Cola Zero® Ads Win Awards At Cannes Festival



July 07, 2006 edition

Coca-Cola and Coca-Cola Zero commercials from the United States, the United Kingdom and Argentina won awards at the 53rd Annual Cannes Lions International Advertising Festival.

The following spots took home "Bronze Lion" honors in the Non-Alcoholic Beverage – Film category:
  • "Round the Fire"
    Brand: Coca-Cola
    Country: Argentina


  • "What Goes Around"
    Brand: Coca-Cola
    Country: United Kingdom


  • "Tow Truck"
    Brand: Coca-Cola Zero
    Country: United States


  • "Accident"
    Brand: Coca-Cola Zero
    Country: United States
The prestigious Cannes Lions International Advertising Festival is the only annual gathering of the world's advertising, creative, direct marketing, interactive, film, radio, media, sales promotion and marketing communities.

Each year, approximately 8,000 industry figures from 75 countries gather in Cannes, France to share best practices, attend cutting-edge seminars and network with colleagues. During the festival week, participants absorb more than 22,000 ads in eight categories: film, press, outdoor, interactive, radio, media, direct marketing and sales promotion.

The Coca-Cola Company and its partner agencies previously received Cannes Lion awards in 1969, 1980, 2001 and 2004.