The Coca-Cola Company

College Students In Ireland Vote The Coca-Cola System Most Attractive Employer

July 28, 2006 edition

The Coca-Cola system is the most desired employer for final-year business undergraduates in Ireland, according to the recently published European Student Barometer (ESB) study, which included Irish students for the first time this year.

Now in its fourth year, the ESB is a wide-ranging survey of students about to enter the workforce. The study, carried out by German marketing research firm Trendence, is divided into two sections: economics and business management students; and engineering, physics and computer science students.

Cosmetics manufacturers L'Oreal topped the wish list of all European business students, followed by adidas, BMW Group, IKEA and Coca-Cola.