The Coca-Cola Company

Six Years Running: Coca-Cola® Retains Top Spot In BusinessWeek/Interbrand Global Brand Rankings



August 4, 2006 edition

Coca-Cola is still the world’s top brand, according to an annual ranking published by BusinessWeek and global consultancy Interbrand. Our Company’s flagship brand has been ranked #1 every year since the study debuted in 2001.

Interbrand estimates the present value of brand Coca-Cola® at $67 million.

The "Best Global Brands 2006" report is currently available at www.businessweek.com and will be featured in the magazine's Aug. 7 issue, which hit newsstands on July 31. The issue also features an extensive profile of Mary Minnick, executive vice president and president, Marketing, Strategy and Innovation, and a past, present and future look at our Company's advertising and product development efforts. Visit businessweek.com to read the story.

According to Interbrand, the majority of the 100 companies on the "Best Global Brands 2006" list are "proactively managing their businesses through a brand lens.... They have recognized that their brand should be the central organizing principle given the incredible value they represent. The need to measure and manage brand performance continues to be a critical priority for senior management as evidenced by the incredible interest shown in this ranking."

Interbrand calculates brand value as the net present value of the earnings the brand is expected to generate and secure from July 1, 2005 to June 30, 2006.

To be considered, brands must have a minimum brand value of US$2.7 billion, generate approximately one-third of their earnings outside of their home country, produce publicly available marketing and financial data, and have a wider public profile beyond their direct customer base.