The Coca-Cola Company

Company To Sponsor International Coastal Cleanup

August 25, 2006 edition

Our Company is partnering with the Ocean Conservancy to sponsor the International Coastal Cleanup (ICC) for the 11th consecutive year. The annual event, to be held in locations around the world on or around September 16, will draw attention to the global marine debris problem and promote litter prevention.

"We are committed to protecting and preserving our water resources, and our continued sponsorship of the International Coastal Cleanup is part of that commitment to organizations that provide real solutions to environmental challenges," said Jeff Seabright, vice president, Environment & Water Resources, The Coca-Cola Company.

The ICC is the largest single-day volunteer event for the marine environment. Last year, more than 450,000 volunteers removed 8.2 million pounds of debris from 18,000 miles of coastline spanning 74 countries.

The ICC involves more than picking up trash and debris, however. Volunteers collect information about the items they find and relay the data to the Ocean Conservancy for analysis. The information will provide insight into the causes and sources of marine debris and help educate the public on prevention solutions.

In addition to providing supplies and helping to train local cleanup coordinators, we will assist with communications and PR efforts to raise awareness of the debris problem facing the world’s waterways.

Company employees and bottling partners are being encouraged to organize or join a "Coca-Cola Green Team" to clean up a local beach, river or lake shore.

"Educating people on how to responsibly manage their trash is a crucial component, and the cleanups provide an innovative solution to this environmental issue," added Seabright. "We are encouraging our employees and bottling partners around the world to play a leadership role in this initiative, and we invite the community at large to join us."

In addition to the International Coastal Cleanup, our Company supports a number of litter education and prevention organizations around the world, including Keep Australia Beautiful, Keep America Beautiful, Japan "Love the Earth" cleanup and Collect-a-Can in South Africa.