The Coca-Cola Company

2005 Annual Review Wins Prestigious IABC Silver Quill Award



September 1, 2006 edition

In August, our Company's 2005 Annual Review received The International Association of Business Communicators (IABC) Silver Quill Award in the Annual Report or One-time Publication Category.

The prestigious IABC Silver Quill is the second honor bestowed upon our 2005 Annual Review. In June, it received the Blackbook AR100 Award.

Founded in 1970, the IABC comprises 13,000 communications professionals in more than 60 countries. Competing in the Southern Region, our 2005 Annual Review was recognized for excellence in communication and design.

We wanted to develop an engaging report with a conversational tone that would help us tell a more comprehensive story about our Company. Our brands inspire moments of optimism by refreshing the world in mind, body and spirit. We wanted to communicate that same positive energy throughout the entire report.

The cover of our 2005 Annual Review asks "Have you met The Coca-Cola Company?" From the photography, to the font, to the "Did you know?" highlights that share fun and informative facts about the five Ps, the report introduces shareowners to our Company today -- global, vibrant and well on its way to building a sustainable-growth business for tomorrow.