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World Cup Campaign In Malaysia Honored At Asia Interactive Awards

September 22, 2006 edition

Coca-Cola Malaysia's FIFA World Cup™ campaign won the "Best Breakthrough Advertising" award at the 2006 Asia Interactive Awards.

The innovative campaign complemented offline activities such as the FIFA World Cup™ Trophy Tour with a promotional sub-page on the Coca-Cola Malaysia website. A second site, Trophy Timbang (Pass the Trophy) was created to unite local football fans.

At the same awards ceremony, Coca-Cola Singapore’s Qoo Town website was named a finalist for "Best Breakthrough" website. Created in 2004 by the Wizwerx agency, Qoo Towne is a virtual village designed to enhance daily consumer interaction with the cult brand.