Coca-Cola Tops Brand Rankings In Venezuela
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September 29, 2006 edition
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Coca-Cola performed well in annual brand studies conducted by two leading Venezuelan publications.
According to P&M (Publicidad & Mercadeo) magazine, Coca-Cola is Venezuela's "most powerful" and "top-of-mind" brand. The publication's rankings were compiled based on one-on-one interviews with 600 adults across all socioeconomic levels.
Gerente (Manager) magazine ranked Coca-Cola as the leading brand in the "soft drink" and "light beverage" segments. Gerente also named Coca-Cola one of the "most important and energizing" beverage brands and referred to Coca-Cola Servicios de Venezuela as a leader in corporate social responsibility. The magazine surveyed 6,000 managers from Venezuelan companies and international firms.
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