Former Company Leaders |


John Pemberton,
creator of Coca-Cola
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Asa Candler,
first president and early marketer
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Robert W. Woodruff,
long-time leader of The
Coca-Cola Company
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Coca-Cola Santa Claus |

The Coca-Cola Santa Claus created by artist Haddon Sunblom had its debut in 1931 in The Saturday Evening Post.
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The 1936 Coca-Cola Santa Claus painting shows Santa playing with the toys he has delivered.
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This cardboard store display based on the 1937 original painting shows Santa Claus raiding the refrigerator.
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The 1938 Coca-Cola Santa Claus artwork marked the first appearance of a child with Santa.
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In the 1941 Coca-Cola holiday advertising, Santa relaxes next to a cooler typical of the time.
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In the 1949 Coca-Cola Santa Claus artwork, Santa appears with another character created by artist Haddon Sundblom - Sprite Boy.
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The Coca-Cola Santa Claus artwork from 1951 shows Santa reading a list of good boys and girls; there is no list of bad children.
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This calendar from 1952 was used in Germany. The Coca-Cola Santa appeared around the world on calendars, magazine ads, store displays, billboards and more.
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The 1953 Coca-Cola Santa artwork features one of the longest-lasting slogans in Coca-Cola history: The Pause That Refreshes, introduced in 1929.
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This 1955 Coca-Cola Santa Claus ad from Sweden was also used in the United States, where it reminded people to "Stock up for the holidays."
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1956 Coca-Cola Santa Claus poster
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Coca-Cola Santa Claus cardboard store display from Mexico, 1958
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Coca-Cola Santa Claus "Refreshing Surprise" 1959 calendar
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1963 Coca-Cola Santa Claus original painting
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In 1964, the Coca-Cola Santa plays with a brother and sister and their new
gift -- a dog. The dog was based on a gray poodle that belonged to the florist
in Sundblom's neighborhood; he changed the color to black to make the animal
stand out.
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Artist Haddon Sundblom used himself as a model for the Coca-Cola Santa Claus
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Artist Haddon Sundblom stands in front of the 1964 Coca-Cola Santa Claus painting he created
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The Coca-Cola Polar Bear |


The Coca-Cola Polar Bear, introduced in 1993
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The Coca-Cola Polar Bear first appeared in a commercial called "Northern Lights" in 1993
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The Coca-Cola Polar Bear from 1993
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The Coca-Cola Polar Bear ice skating, from 1995
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The Coca-Cola Polar Bear participates in winter sports such as ice skating, skiing and even the luge
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The Coca-Cola Polar Bear appeared with a friendly seal in 1996
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Polar bears gaze at the moon -- 2002
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Coca-Cola Landmarks |


Jacobs' Pharmacy in Atlanta, where Coca-Cola was
first sold in 1886
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A night-time photo of the Cola-Cola neon sign at Margaret Mitchell Square in 1951. The sign commemorated the 65th anniversary of Cola-Cola with a message announcing "Thru 65 years."
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1963 neon Cola-Cola sign at Margaret Mitchell Square that reminded local residents and Atlanta visitors that "Things Go Better With Coke."
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Coca-Cola Neon Spectacular featuring a circular, 33-foot diameter face covered in neon lights, emulating the flashing and animation of the original design. The 28-foot-wide lettering depicts text messaging and graphic designs.
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Coca-Cola Delivery Trucks |


Coca-Cola U.S. delivery truck from 1934
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Coca-Cola U.S. delivery truck from the 1980s
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