The Coca-Cola Company

New Products

The Coca-Cola Company is always looking for new beverages to bring enjoyment to consumers. Here are some of the most recent additions to our refreshment portfolio.
Launch Date Product Information

June, 2008 Click for the 'Simply Orange' Press Kit Full Throttle® Energy Drink Gives Coffee A 'Kick' With Launch Of New Full Throttle Coffee® - Premium coffee gets "fully charged" with the launch of Full Throttle Coffee, a creamy coffee and energy blend set to be unleashed in the U.S. Pacific Northwest and Southeast regions this month before rolling out nationally in August.


May, 2008 Click for the 'Simply Orange' Press Kit Simply Orange Juice Company expands offerings to include Simply Orange® with Mango and Simply Orange® with Pineapple - Simply Orange Juice Company announces the addition of two new varieties to the successful Simply line. Both start with the fresh-squeezed taste of 100% not-from-concentrate Simply Orange orange juice, blended with not-from-concentrate mango juice and pineapple juice, respectively.


May, 2008 Click for the 'NESTEA' Press Kit NESTEA® Introduces New Packaging and Products with More Antioxidants -- Brand Makeover Includes New Look and Green Tea Flavors - NESTEA® announced today the restage of its ready-to-drink (RTD) iced tea product line, with new graphics, sleek straight-wall bottles and the introduction of Green Tea Citrus and Diet Green Tea Citrus products with 50 percent more antioxidants than before.


March, 2008 Click for the 'Ilko Coffee International' Press Kit Ilko Coffee International Premium Ready-to-Drink Expresso-Based Coffee Beverages - The Coca-Cola Company and illycaffè SpA have finalized their global joint venture and will be introducing three premium ready-to-drink coffee products in several European countries in April 2008.


August, 2007Click for the 'Simply Apple & Simply Grapefruit' Press KitSimply Orange Juice Company Expands Offerings to Include Simply Apple™ and Simply Grapefruit™ - Simply Apple and Simply Grapefruit offer consumers a "closest to fresh-squeezed taste experience."


August, 2007Click for the 'Caribou Coffee' Press KitCoca-Cola North America and Caribou Coffee Launch New Premium Ready-to-Drink Iced Coffee in U.S. - Caribou Iced Coffee will be available in three delicious flavors: Regular, Espresso, and Vanilla, and will be packaged in a unique 12 oz. reclosable Alumi-Tek™ aluminum bottle from Ball Corporation...


May, 2007Click for the 'DASANI Plus' Press KitDASANI® Launches New DASANI Plus™ Enhanced Water Beverages - The line, with zero calories per serving, comes in three varieties: Refresh + Revive, Cleanse + Restore, and Defend + Protect...


May, 2007Click for the 'glaceau' Press KitThe Coca-Cola Company To Acquire glacéau, Maker Of vitaminwater, For $4.1 Billion - glacéau, the creator and leader of the enhanced water category, is the maker of vitaminwater®, fruitwater®, smartwater® and vitaminenergy™...


May, 2007Click for the 'Simply Orange Juice' Press KitSimply Orange Juice Company Keeps It Simple For On-The-Go Consumers With New Single-Serve Carafes - Simply Orange Juice Company is expanding its flourishing portfolio of refreshing, not-from-concentrate chilled juices and juice drinks with the introduction of new 13.5 fl. oz. singleserve carafes...


April, 2007Click for the 'Minute Maid Enhanced Juices' Press KitMinute Maid® Introduces Enhanced Orange Juices For Health-Conscious Consumers - New varieties include Minute Maid Multi-Vitamin and Minute Maid Active™...


October, 2006Click for the 'Enviga' Press KitNew Enviga™ Proven to Burn Calories - Sparkling green tea creates a brand new category that combines great taste and negative calories...


September, 2006Click for the 'Far Coast' Press KitThe Coca-Cola Company introduces Far Coast to Toronto - The Coca-Cola Company unveiled its Far Coast brand of premium brewed beverages today to an awaiting Toronto marketplace...


July, 2006Click for the 'Orangeade and Fruit Falls' Press KitCoca-Cola North America Refreshes Again with Two New Minute Maid® Beverages for Adults and Youth - New Minute Maid® Orangeade appeals to adults, while Minute Maid Fruit Falls™ is a new fun, flavored water beverage for kids...


July, 2006Click for the 'Gold Peak' Press KitReady-to-Drink Gold Peak™ Brings Back Classic Iced Tea - New brand innovation from Coca-Cola evokes timeless pleasures of comfort and the flavor of home...


June, 2006Click for the 'Grape Flavored Beverages' Press KitCoca-Cola North America announces the introduction of its new "Grape Collection." - The DASANI®, POWERADE®, and POWERADE OPTION® brands are launching new products that feature the appealing flavor of grape...


June, 2006Click for the 'NESTEA' Press KitNESTEA® Launches into Summer with Improved Flavors, New Green Tea Product Line - NESTEA announces a complete makeover of its ready-to-drink (RTD) iced tea product line with four new products, including improved flavors, the introduction of green teas and the return of the classic NESTEA brand. ...


April, 2006Click for the 'Godiva Belgian Blends' Press KitCoca-Cola North America and Godiva Chocolatier Bring Indulgent Beverages to U.S. Market - Coca-Cola North America and Godiva Chocolatier announce the launch of a new line of premium blended indulgent beverages called Godiva Belgian Blends. The new Godiva Belgian Blends beverages provide a revitalizing experience "more decadent than just plain coffee."...


March, 2006Click for the 'New Products for Consumers of All Types' Press KitCoca-Cola North America Innovation Launches New Products for Consumers of All Types - As part of a continuous stream of innovation by Coca-Cola North America this year, CCNA is expanding its broad beverage portfolio with four new products for kids and adults - Minute Maid Light™ Cherry Limeade, Minute Maid® Just 10™, BACARDI® Mixers Mojito and a new 10-fl.oz. PET plastic bottle for Minute Maid® Juices to Go®...


March, 2006Click for the 'DASANI Sensations' Press Kit"Fruit Gets Sweet On Fizz" - New Dasani Sensations™ - The water category is about to bubble over with new flavor, thanks to a new brand extension from DASANI®...


February, 2006Click for the 'VAULT' Press KitCoca-Cola North America Announces The National Launch Of VAULT™ And VAULT Zero - VAULT, the unique hybrid energy soda from Coca-Cola North America, will hit retail stores nationwide beginning this week with "The Taste. The Quench. The Kick.™" to appeal to young adults looking for a better combination of refreshment and energy boost...


January, 2006Click for the 'Black Cherry Vanilla Coke' Press KitCoca-Cola Announces Plans To Launch Diet Black Cherry Vanilla Coke® And Black Cherry Vanilla Coke® - Coca-Cola North America today announced that it will introduce Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke in January 2006...


August, 2005Click for the 'Sugar Free Full Throttle' Press KitCoca-Cola Launches Sugar Free Full Throttle® - On the heels of the successful launch of Full Throttle® energy drink in late 2004, Coca-Cola North America is gearing up to expand its growth...


July, 2005Click for the 'POWERADE OPTION' Press KitThe Coca-Cola Company Launches POWERADE OPTION™ To Challenge Gatorade® And Propel® - It's not your traditional sports drink, it's a whole new "OPTION" for active people seeking hydration for any occasion throughout the day. POWERADE OPTION™ a new low-calorie, low-carbohydrate sports drink...


September, 2005Click for the 'FRESCA' Press KitCoca-Cola North America Announces Fresca Makeover - Coca-Cola North America today announced a makeover for its Fresca brand along with two new line extensions that will launch...


June, 2005Click for the 'NESTEA ICE' Press KitNestea® Debuts Innovative Ready-To-Drink Tea - NESTEA® announced today that it will introduce in June its newest ready-to-drink iced tea product in the United States - NESTEA ICE™. An exciting new addition to the NESTEA® family, NESTEA ICE™ delivers...


April, 2005Click for the 'Hi-C Blast' Press KitHi-C Blast® - Coca-Cola North America is giving a consumer favorite a great, new single-serve package -- introducing Hi-C Blast® in a new 12 fl. oz. plastic bottle multi-pack...


June, 2005Click for the 'Coca-Cola Zero' Press KitCoca-Cola Zero - Coca-Cola North America today announced that it will introduce Coca-Cola Zero, a new zero-calorie cola, in the United States in June...


March 17, 2005Click for the 'New Chilled Minute Maid Light Juice Drinks' Press KitNew Chilled Minute Maid® Light™ Juice Drinks - Coca-Cola North America is taking its very successful Minute Maid® Light™ brand into retailers' refrigerated sections with new 64 fl. oz. chilled cartons...


April, 2005Click for the 'New High-Performance POWERade Bottle' Press KitNew High-Performance POWERade® Bottle - Coca-Cola North America is introducing a new bottle design for its successful POWERade® sports drink. With its new silhouette, the new 20 oz. bottle differentiates POWERade from the competition, and is...


February 07, 2005Click for the 'Diet Coke Sweetened with Splenda' Press KitDiet Coke Sweetened with Splenda® - Coca-Cola North America today announced that it will introduce Diet Coke Sweetened with Splenda® in the United States in the second quarter of 2005. Diet Coke Sweetened with Splenda will be the seventh addition to the Diet Coke family, which includes the flagship Diet Coke, America's #1 diet soft drink...


First Quarter, 2005Click for the 'Coca-Cola with Lime' Press KitCoca-Cola with Lime - Coca-Cola North America today announced that it will introduce Coca-Cola with Lime in the United States in the first quarter of 2005. Many people already enjoy a slice of lime with their Coca-Cola so it seemed only natural to include a splash of lime flavor...


January 28, 2005Click for the 'Dasani Lemon / Dasani Raspberry / Dasani Strawberry' Press KitDasani Lemon / Dasani Raspberry / Dasani Strawberry - Water is no longer boring with DASANI® Lemon, DASANI® Raspberry, and DASANI® Strawberry. The Coca-Cola Company is providing much needed variety to water drinkers everywhere...


First Quarter, 2005Click for the 'Full Throttle' Press KitFull Throttle - The Coca-Cola Company plans to launch Full Throttle later in the first quarter of 2005...


October 18, 2004Click for the 'Fanta J-Melon' Press KitFanta J-Melon - Fanta, the number one flavored soft drink brand in Thailand, has once again demonstrated its creative and inspirational leadership with the launch of its newest flavor, "Fanta Japanese Melon." This exciting hot pink soft drink has been developed exclusively to meet the needs...


October 04, 2004Click for the 'Zu' Press KitZu - An Innovative, High Quality, Ready-To-Drink Canned Coffee with Ginseng - Coca-Cola, the total beverage company, has launched a highly innovative ready-to-drink canned coffee under the brand name Zu. Zu is expected to shake up the canned coffee segment and is the first ready-to-drink coffee product blended with ginseng to produce a...