| Launch
Date | | Product Information |
|
| June,
2008 |
 |
Full Throttle® Energy Drink Gives Coffee A 'Kick' With Launch Of New Full Throttle Coffee® - Premium coffee gets "fully charged"
with the launch of Full Throttle Coffee, a creamy coffee and energy
blend set to be unleashed in the U.S. Pacific Northwest and Southeast
regions this month before rolling out nationally in August.

|
|
| May,
2008 |
 |
Simply
Orange Juice Company expands offerings to include Simply
Orange® with Mango and Simply Orange® with Pineapple - Simply Orange Juice Company announces the addition of two new
varieties to the successful Simply line. Both start with the
fresh-squeezed taste of 100% not-from-concentrate Simply Orange
orange juice, blended with not-from-concentrate mango juice
and pineapple juice, respectively.

|
|
| May,
2008 |
 |
NESTEA®
Introduces New Packaging and Products with More Antioxidants
-- Brand Makeover Includes New Look and Green Tea Flavors
- NESTEA® announced today the restage of its
ready-to-drink (RTD) iced tea product line, with new graphics,
sleek straight-wall bottles and the introduction of Green
Tea Citrus and Diet Green Tea Citrus products with 50 percent
more antioxidants than before.

|
|
| March,
2008 |
 |
Ilko
Coffee International Premium Ready-to-Drink Expresso-Based
Coffee Beverages - The Coca-Cola Company and illycaffè
SpA have finalized their global joint venture and will be
introducing three premium ready-to-drink coffee products
in several European countries in April 2008.

|
|
| August,
2007 |  | Simply
Orange Juice Company Expands Offerings to Include Simply Apple and Simply Grapefruit
- Simply Apple and Simply Grapefruit offer consumers a "closest to fresh-squeezed
taste experience." 
|
|
| August,
2007 |  | Coca-Cola
North America and Caribou Coffee Launch New Premium Ready-to-Drink Iced Coffee
in U.S. - Caribou Iced Coffee will be available in three delicious flavors:
Regular, Espresso, and Vanilla, and will be packaged in a unique 12 oz. reclosable
Alumi-Tek aluminum bottle from Ball Corporation... 
|
|
| May,
2007 |  | DASANI®
Launches New DASANI Plus Enhanced Water Beverages - The line, with
zero calories per serving, comes in three varieties: Refresh + Revive, Cleanse
+ Restore, and Defend + Protect... 
|
|
| May,
2007 |  | The
Coca-Cola Company To Acquire glacéau, Maker Of vitaminwater, For $4.1 Billion
- glacéau, the creator and leader of the enhanced water category, is the
maker of vitaminwater®, fruitwater®, smartwater® and vitaminenergy...
 |
|
| May,
2007 |  | Simply
Orange Juice Company Keeps It Simple For On-The-Go Consumers With New Single-Serve
Carafes - Simply Orange Juice Company is expanding its flourishing portfolio
of refreshing, not-from-concentrate chilled juices and juice drinks with the introduction
of new 13.5 fl. oz. singleserve carafes... 
|
|
| April,
2007 |  | Minute
Maid® Introduces Enhanced Orange Juices For Health-Conscious Consumers
- New varieties include Minute Maid Multi-Vitamin and Minute Maid Active...
 |
|
| October,
2006 |  | New
Enviga Proven to Burn Calories - Sparkling green tea creates a brand
new category that combines great taste and negative calories... 
|
|
| September,
2006 |  | The
Coca-Cola Company introduces Far Coast to Toronto - The Coca-Cola Company
unveiled its Far Coast brand of premium brewed beverages today to an awaiting
Toronto marketplace...

|
|
| July,
2006 |  | Coca-Cola
North America Refreshes Again with Two New Minute Maid® Beverages for Adults
and Youth - New Minute Maid® Orangeade appeals to adults, while Minute
Maid Fruit Falls is a new fun, flavored water beverage for kids...

|
|
| July,
2006 |  | Ready-to-Drink
Gold Peak Brings Back Classic Iced Tea - New brand innovation from
Coca-Cola evokes timeless pleasures of comfort and the flavor of home...
 |
|
| June,
2006 |  | Coca-Cola
North America announces the introduction of its new "Grape Collection."
- The DASANI®, POWERADE®,
and POWERADE
OPTION® brands are launching new products that feature the appealing flavor
of grape...

|
|
| June,
2006 |  | NESTEA®
Launches into Summer with Improved Flavors, New Green Tea Product Line
- NESTEA announces a complete makeover of its ready-to-drink (RTD) iced tea product
line with four new products, including improved flavors, the introduction of green
teas and the return of the classic NESTEA brand. ...

|
|
| April,
2006 |  | Coca-Cola
North America and Godiva Chocolatier Bring Indulgent Beverages to U.S. Market
- Coca-Cola North America and Godiva Chocolatier announce the launch
of a new line of premium blended indulgent beverages called Godiva Belgian Blends.
The new Godiva Belgian Blends beverages provide a revitalizing experience "more
decadent than just plain coffee."... 
|
|
| March,
2006 |  | Coca-Cola
North America Innovation Launches New Products for Consumers of All Types
- As part of a continuous stream of innovation by Coca-Cola North
America this year, CCNA is expanding its broad beverage portfolio with four new
products for kids and adults - Minute Maid Light Cherry Limeade, Minute
Maid® Just 10, BACARDI® Mixers Mojito and a new 10-fl.oz. PET plastic
bottle for Minute Maid® Juices to Go®... 
|
|
| March,
2006 |  | "Fruit
Gets Sweet On Fizz" - New Dasani Sensations™ - The water category
is about to bubble over with new flavor, thanks to a new brand extension from
DASANI®... 
|
|
| February,
2006 |  | Coca-Cola
North America Announces The National Launch Of VAULT™ And VAULT Zero
- VAULT, the unique hybrid energy soda from Coca-Cola North America,
will hit retail stores nationwide beginning this week with "The Taste. The Quench.
The Kick.™" to appeal to young adults looking for a better combination of
refreshment and energy boost... 
|
|
| January,
2006 |  | Coca-Cola
Announces Plans To Launch Diet Black Cherry Vanilla Coke® And Black Cherry Vanilla
Coke® - Coca-Cola North America today announced that it
will introduce Diet Black Cherry Vanilla Coke and Black Cherry Vanilla Coke in
January 2006...

|
|
| August,
2005 |  | Coca-Cola
Launches Sugar Free Full Throttle® - On the heels of the successful
launch of Full Throttle® energy drink in late 2004, Coca-Cola
North America is gearing up to expand its growth...

|
|
| July,
2005 |  | The
Coca-Cola Company Launches POWERADE
OPTION™ To Challenge Gatorade®
And Propel® - It's not your traditional sports drink, it's a whole
new "OPTION" for active people seeking hydration for any occasion throughout the
day. POWERADE
OPTION™ a new low-calorie, low-carbohydrate
sports drink...

|
|
| September,
2005 |  | Coca-Cola
North America Announces Fresca Makeover - Coca-Cola North
America today announced a makeover for its Fresca brand along with two new line
extensions that will launch...

|
|
| June,
2005 |  | Nestea®
Debuts Innovative Ready-To-Drink Tea - NESTEA® announced today that
it will introduce in June its newest ready-to-drink iced tea product in the United
States - NESTEA ICE™. An exciting new addition to the NESTEA® family,
NESTEA ICE™ delivers...

|
|
| April,
2005 |  | Hi-C
Blast® - Coca-Cola North America is giving a consumer
favorite a great, new single-serve package -- introducing Hi-C Blast® in a
new 12 fl. oz. plastic bottle multi-pack...

|
|
| June,
2005 |  | Coca-Cola
Zero - Coca-Cola North America today announced that it will
introduce Coca-Cola Zero, a new zero-calorie cola, in the United
States in June...

|
|
| March
17, 2005 |  | New
Chilled Minute Maid® Light™ Juice Drinks - Coca-Cola
North America is taking its very successful Minute Maid® Light™ brand
into retailers' refrigerated sections with new 64 fl. oz. chilled cartons...

|
|
| April,
2005 |  | New
High-Performance POWERade® Bottle - Coca-Cola North America
is introducing a new bottle design for its successful POWERade® sports drink.
With its new silhouette, the new 20 oz. bottle differentiates POWERade from the
competition, and is...

|
|
| February
07, 2005 |  | Diet
Coke Sweetened with Splenda® - Coca-Cola North America
today announced that it will introduce Diet Coke Sweetened with Splenda® in
the United States in the second quarter of 2005. Diet Coke Sweetened with Splenda
will be the seventh addition to the Diet Coke family, which includes the flagship
Diet Coke, America's #1 diet soft drink...

|
|
| First
Quarter, 2005 |  | Coca-Cola
with Lime - Coca-Cola North America today announced that
it will introduce Coca-Cola with Lime in the United States in the
first quarter of 2005. Many people already enjoy a slice of lime with their Coca-Cola
so it seemed only natural to include a splash of lime flavor...

|
|
| January
28, 2005 |  | Dasani
Lemon / Dasani Raspberry / Dasani Strawberry - Water is no longer boring
with DASANI® Lemon, DASANI® Raspberry, and DASANI® Strawberry. The
Coca-Cola Company is providing much needed variety to water drinkers
everywhere...

|
|
| First
Quarter, 2005 |  | Full
Throttle - The Coca-Cola Company plans to launch Full Throttle later in
the first quarter of 2005...

|
|
| October
18, 2004 |  | Fanta
J-Melon - Fanta, the number one flavored soft drink brand in Thailand,
has once again demonstrated its creative and inspirational leadership with the
launch of its newest flavor, "Fanta Japanese Melon." This exciting hot pink soft
drink has been developed exclusively to meet the needs...

|
|
| October
04, 2004 |  | Zu
- An Innovative, High Quality, Ready-To-Drink Canned Coffee with Ginseng
- Coca-Cola, the total beverage company, has launched a highly innovative ready-to-drink
canned coffee under the brand name Zu. Zu is expected to shake up the canned coffee
segment and is the first ready-to-drink coffee product blended with ginseng to
produce a...

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