Coca-Cola North America is introducing a new bottle design for its successful POWERade sports drink.
With its new silhouette, the new 20 oz. bottle differentiates POWERade from the competition, and is expected to further strengthen the image of a brand that has driven category growth for three years. 1Last year POWERade sales were up nearly 17 percent, while the category grew 8.5 percent.2
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