News Release

INTERNATIONAL SPEEDWAY CORPORATION AND COCA-COLA NORTH AMERICA SIGN LONG-TERM SPONSORSHIP AGREEMENT

Coca-Cola to become "Official Sparkling Beverage" of 10 ISC Facilities

DAYTONA BEACH, FL, July 9, 2007  -  International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) ("ISC") today announced that the company has signed an exclusive ten-year agreement with Coca-Cola North America (CCNA). Specific financial terms were not released.

Under the terms of the agreement, CCNA brands will become the “Official Soft Drink,” “Official Sparkling Beverage” and “Official Water” for 10 of ISC’s wholly owned and/or operated motorsports facilities; as well as the DAYTONA 500 Experience, the Ultimate Motorsports Attraction.

Beginning in January 2008, the partnership will include the following ISC properties:

• Daytona International Speedway, including race entitlement rights for the facility’s July NASCAR NEXTEL Cup and Busch series events
• The DAYTONA 500 Experience
• Chicagoland Speedway
• Homestead-Miami Speedway
• Kansas Speedway
• Michigan International Speedway
• Richmond International Raceway.

The relationship will extend to Darlington Raceway in 2009, Talladega Superspeedway and Watkins Glen International in 2011, and Phoenix International Raceway in 2012.

“This new relationship ranks among the most significant marketing partnerships in ISC history,” said ISC President Lesa France Kennedy. “It also further demonstrates the significant value of our asset base including premier facilities, events, intellectual property and operational support services. We welcome Coca-Cola to the ISC family and we look forward to a long and successful relationship.”

“While Coca-Cola has enjoyed a storied history in auto racing, today marks a exceptional milestone as Coca-Cola, the world’s number-one sparkling beverage, will soon be served at Daytona International Speedway, home of ‘The Great American Race,’ as well as some of the finest facilities in all of motorsports,” said Sandy Douglas, president, Coca-Cola North America. “Together with our bottling partners at Coca-Cola Enterprises, we look forward to refreshing race fans at ISC properties with the greatest beverages in the world, and creating best-in-class marketing programs with ISC that bring fans even closer to the sport they love.”

Under the new agreement, CCNA beverages will be served exclusively at the facilities by Americrown, ISC’s catering, concessions and merchandising subsidiary, and by other facility concessionaires. In addition, CCNA will leverage its marketing expertise to create a variety of programs featuring ISC properties both at-track and wherever racing fans enjoy their favorite sport.

“Coca-Cola is the world leader in brand management,” said ISC Senior Vice President, Marketing and Business Operations Roger VanDerSnick. “Through this agreement, we will marry the top global consumer brands with some of motorsport’s most popular events, including Daytona’s July NASCAR NEXTEL Cup and Busch series races, to develop innovative promotional programs to effectively heighten awareness of ISC’s properties across the country.”

“Coca-Cola Enterprises is thrilled to be able to offer Coca-Cola products to hundreds of thousands of race fans across the country,” said Terry Marks, President, North American Business Unit, Coca-Cola Enterprises. “With our partners at Coca-Cola North America providing superior marketing programs, we look forward to making the race experience for motorsports fans even better with Coca-Cola.”

About International Speedway Corporation
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway in Florida (home of the Daytona 500); Talladega Superspeedway in Alabama; Michigan International Speedway located outside Detroit; Richmond International Raceway in Virginia; California Speedway near Los Angeles; Kansas Speedway in Kansas City, Kansas; Phoenix International Raceway in Arizona; Chicagoland Speedway and Route 66 Raceway near Chicago, Illinois; Homestead-Miami Speedway in Florida; Martinsville Speedway in Virginia; Darlington Raceway in South Carolina; and Watkins Glen International in New York. In addition, ISC is a limited partner with Group Motorisé International in the organization and promotion of certain events at Circuit Gilles Villeneuve in Montreal, Canada.

The Company also owns and operates MRN Radio, the nation's largest independent sports radio network; the Daytona 500 Experience, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, the official attraction of NASCAR; and subsidiaries which provide catering services, food and beverage concessions, and produce and market motorsports-related merchandise under the trade name "Americrown." In addition, ISC has an indirect 50 percent interest in a business called Motorsports Authentics, which markets and distributes motorsports-related merchandise licensed by certain competitors in NASCAR racing. For more information, visit the Company's Web site at www.iscmotorsports.com.

About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Diet Coke®, Fanta® and Sprite®, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.

About Coca-Cola Enterprises
Coca-Cola Enterprises Inc. is the world’s largest marketer, distributor, and producer of bottle and can liquid nonalcoholic refreshment. Coca-Cola Enterprises sells approximately 80 percent of The Coca-Cola Company’s bottle and can volume in North America and is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. For more information on Coca-Cola Enterprises, please visit www.cokecce.com.

Statements made in this release that express the Company's or management's beliefs or expectations and which are not historical facts or which are applied prospectively are forward-looking statements. It is important to note that the Company's actual results could differ materially from those contained in or implied by such forward-looking statements. The Company's results could be impacted by risk factors, including, but not limited to, weather surrounding racing events, government regulations, economic conditions, consumer and corporate spending, military actions, air travel and national or local catastrophic events. Additional information concerning factors that could cause actual results to differ materially from those in the forward-looking statements is contained from time to time in the Company’s SEC filings including, but not limited to, the 10-K and subsequent 10-Qs. Copies of those filings are available from the Company and the SEC. The Company undertakes no obligation to release publicly any revisions to these forward-looking statements that may be needed to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. The inclusion of any statement in this release does not constitute an admission by International Speedway or any other person that the events or circumstances described in such statement are material.