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News ReleaseBURN ALTER EGOBurn Alter Ego Extends Your Nightlife – Burn Energy Drinks Launches Ground-breaking Application on Facebook® Platform LONDON, March 27, 2008 - Welcome to the launch of Burn Alter Ego, the ground-breaking application built on Facebook Platform by Burn Energy Drinks that extends your nightlife online offering new random, unpredictable and extraordinary experiences with your friends. Combining friendships on Facebook, avatar mash-up photo technology and entertaining party storytelling, Burn Alter Ego allows users to interact with friends old and new through the creation of a personalised avatar – a virtual persona with users' faces, and customised to look the way you want and giving you the freedom to maximise your social life beyond reality. Once you have placed your digital face on avatar, chosen his or her party clothes, it's time to send your avatar out on a nightly adventure -- choosing to party with your existing Facebook friends or to make "new friends at the bar." Burn Alter Ego's unique technology gives your avatar the opportunity to connect with other Burn Alter Ego users and share random nightly experiences, giving you the potential to create a whole new network of virtual friends. The next morning your Burn Alter Ego application will have inserted personalized party photos on Facebook of the night out, as well as a detailed blog which documents the adventures that happened. You have the option to pre- or post-approve anything before it is released on your social network. Explains Stafford Green, Head of Interactive Marketing for "People will feel like their nightlife has essentially doubled," he says speaking further, "It's creating a lot of funny confusion at our offices. People overhear that I went out last night with Eva and we partied in Paris with some beautiful models. And we have pictures on Facebook to prove the event! But in fact, it was actually our Burn Avatars, Eva'izzle and Stafford'elicious." Ultimately, the more nights you send out your Burn Alter Ego, the more you raise your reputation and profile on the Burn Alter Ego social scene, which gives you access to new looks for your avatar, new souvenirs to remember your night by and more invitations by other Burn Alter Ego players inevitably leading to more nightly adventures. The Burn Alter Ego application is available in English and Italian on Facebook and will be available in more European languages throughout 2008, establishing Burn Alter Ego as a truly global social application. Burn Alter Ego is a collaborative effort between the internal European Group "This digital/reality mash-up is totally wild – people are going to love it – imaginatively meeting new people and energizing old friendships. It's an entertaining extra-ordinary extension of the social life experience," states Stafford Green. To get the Burn Alter Ego Application, go to Facebook® is a registered trademark of Facebook Inc. # # # |