COCA-COLA STUDY MEASURES GLOBAL HAPPINESS
STUDY REVEALS HUMAN CONTACT BRINGS MOST HAPPINESS IN AN INCREASINGLY DIGITAL WORLD

Study uncovers the source of happiness in 16 countries and reveals that sometimes all we need to make us happy is a hug!

ATLANTA, May 11, 2010  -  A study undertaken by Coca-Cola has uncovered the leading sources of happiness. The global study which covers 16 countries and four continents identifies what happiness means to different nationalities and reveals that, despite the rapid pace of growth in the virtual world, human contact wins hands down when it comes to happiness. People in all 16 countries agree real world contact with family and partners is a greater source of joy (77%) than virtual world alternatives.... Read more (PDF)

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