I LOHAS MIKAN -- A NEW FLAVORED WATER FROM THE I LOHAS BRAND

Combines Great Taste and Environmental Friendliness
Made with Satsuma Mandarin Extract
On Sale Nationwide Starting July 5, 2010

TOKYO, June 3, 2010  -  On July 5, the Coca-Cola system will begin nationwide sales of I LOHAS Mikan, made with Japanese natural spring water and satsuma mandarin extract, as an addition to the lineup of the I LOHAS mineral water brand, which combines great taste and environmental friendliness.

I LOHAS Mikan is a new soft drink that combines the Japanese I LOHAS natural spring water with the extract of satsuma mandarins, a domestically produced fruit popular throughout Japan. The refreshing, palatable new flavor has the crisp sweetness of satsuma mandarins. As with the existing I LOHAS mineral water, I LOHAS Mikan comes in a next-generation 12g twistable PlantBottle™¹ PET bottle that is the lightest of its kind in Japan² and is partially made (5-30%) from plant-based materials. After consumption, the bottle can be easily twisted and crushed³, and is fully recyclable at existing PET bottle recycling plants.

The product packaging maintains the simple design of I LOHAS, including its "Great Taste and Environmental Friendliness" logo, but also adds the text "With Satsuma Mandarin Extract" in the center to indicate the product's key feature, as well as an illustration of a fresh satsuma mandarin. The design expresses the invigorating freshness of I LOHAS natural spring water and the fresh, crisp sweetness of mandarins. The cap and label also bear the PlantBottle™ logo, showcasing the environmentally friendly message of I LOHAS.

The I LOHAS mineral water brand, which combines great taste and environmental friendliness, has already sold over 300 million (520ml) bottles⁴ since its launch in May 2009. It has been the top-selling small-size mineral water product since June 2009, just one month after its launch⁵.

The Coca-Cola system will continue to develop the sort of functional packaging, such as that used by I LOHAS, and actively develop environmentally friendly products in order to precisely respond to diversifying consumer needs.

Product Outline

• Product Name: I LOHAS Mikan
• Product Type: Soft Drink
• Ingredients: Water (natural mineral water), sugars (fructose, sugar), sodium chloride, satsuma mandarin extract, acidulant, flavor, potassium chloride, calcium lactate, antioxidant (vitamin C)
• Calorie Content: 17kcal / 100ml
• Packaging / Suggested Retail Price (including consumption tax): 520ml PET bottle / \136
• Launch Date: July 5, 2010
• Sales Area: Nationwide (excluding Okinawa Prefecture)
• Origin of the Name: The brand name I LOHAS is a combination of the first three syllables of iroha (an ancient form of Japanese poetry) and the expression "lifestyles of health and sustainability (LOHAS)," which embodies health and environmental trends. A graceful font is used for the Japanese hiragana characters in the product's name to convey that it features Japanese natural spring water, while also communicating to consumers that purchasing the brand's products is an opportunity to turn their concern for the environment into concrete action.

¹PlantBottle™ is an innovative and fully recyclable PET bottle, partially made (5-30%) from plant-based materials, that reduces dependence on the non-renewable resource petroleum
²I LOHAS Mikan is packaged in the lightest small PET bottle produced in Japan for products 550ml or smaller as of April 2010, according to research by Coca-Cola Japan)
³Consumers are encouraged to follow the methods of their local governments for the sorting and collecting of post-consumer containers
⁴Based on Coca-Cola Japan's data for product shipments
⁵Based on MBI research by Intage Inc. concerning market share according to sales volume via retail sales channels as of April 2010

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