| 1886 | - Drink Coca-Cola |
| 1904 | - Delicious and Refreshing |
| 1905 | - Coca-Cola Revives and Sustains |
| 1906 | - The Great National Temperance Beverage |
| 1917 | - Three Million a Day |
| 1922 | - Thirst Knows No Season |
| 1923 | - Enjoy Thirst |
| 1924 | - Refresh Yourself |
| 1925 | - Six Million a Day |
| 1926 | - It Had to Be Good to Get Where It Is |
| 1927 | - Pure as Sunlight |
| 1927 | - Around the Corner from Everywhere |
| 1929 | - The Pause that Refreshes |
| 1932 | - Ice Cold Sunshine |
| 1938 | - The Best Friend Thirst Ever Had |
| 1939 | - Thirst Asks Nothing More |
| 1939 | - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola |
| 1942 | - The Only Thing Like Coca-Cola is Coca-Cola Itself |
| 1948 | - Where There's Coke There's Hospitality |
| 1949 | - Along the Highway to Anywhere |
| 1952 | - What You Want is a Coke |
| 1956 | - Coca-Cola ... Makes Good Things Taste Better |
| 1957 | - Sign of Good Taste |
| 1958 | - The Cold, Crisp Taste of Coke |
| 1959 | - Be Really Refreshed |
| 1963 | - Things Go Better with Coke |
| 1969 | - It's the Real Thing |
| 1971 | - I'd Like to Buy the World a Coke (part of the "It's the Real Thing" campaign) |
| 1975 | - Look Up America |
| 1976 | - Coke Adds Life |
| 1979 | - Have a Coke and a Smile |
| 1982 | - Coke Is It! |
| 1985 | - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic) |
| 1985 | - America's Real Choice (for both Coca-Cola & Coca-Cola classic) |
| 1986 | - Red, White & You (for Coca-Cola classic) |
| 1986 | - Catch the Wave (for Coca-Cola) |
| 1987 | - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling |
| 1988 | - You Can't Beat the Feeling |
| 1989 | - Official Soft Drink of Summer |
| 1990 | - You Can't Beat the Real Thing |
| 1993 | - Always Coca-Cola |
| 2000 | - Coca-Cola. Enjoy |
| 2001 | - Life Tastes Good |
| 2003 | - Coca-Cola ... Real |
| 2005 | - Make It Real |
| 2006 | - The Coke Side of Life |
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