The Coca-Cola Company

Anniversary Of An Icon

Celebrating 90 Years of the Coca-Cola Contour Bottle

FUN FACTS

Did you know…
Since the creation of its now famous shape in 1916, the Coca-Cola® contour bottle has evolved to become an iconic classic, instantly recognizable and a full-fledged member of pop culture. From discussions about its origin to nicknames and innovation, the contour bottle has never gone out of fashion.

HISTORICAL FACTS:
Skeptical about the success of bottling Coke, Asa Candler, founder of The Coca-Cola Company, charged only $1 for bottling rights.
The green color of the contour bottle is known as Georgia Green, a reference to the home of Coca-Cola. Bottles used outside the United States are predominantly clear.
A historical marker is located at the site of the former Root Glass Factory in Terre Haute, Indiana to commemorate the Coca-Cola contour bottle's birthplace.
Chapman Root, the owner of the Root Glass Company, received a royalty payment of five cents per gross of contour bottles produced. He became the wealthiest man in Indiana.
The first television advertisement featuring Coca-Cola's contour bottle appeared during CBS' "The Edgar Bergen-Charlie McCarthy Show" in 1950.
During World War II, five billion bottles of Coca-Cola were sent to American servicemen and 64 portable bottling plants were established to quench the troops' thirst and remind them of home.
American soldiers in World War II held a 25-cents raffle for a bottle of Coca-Cola to serve as a reminder of home. The raffle raised $4,000.
Famous industrial designer Raymond Loewy described the contour bottle "as a masterpiece of scientific, functional planning" and "one of the classics of packaging history."
Bottlers in Valdosta and Thomasville, Georgia have the Coca-Cola contour bottle embossed on their tombstones.
The Coca-Cola contour bottle was so durable that on average, it would make more than 37 round trips from the bottling plant to the retailer.
FUN FACTS:

If all of the Coca-Cola ever produced was put into 8-ounce contour bottles:

  • There would be more than six trillion bottles, which stacked end-to-end, would reach 468 miles high - 85 times taller than Mount Everest.
  • The six trillion bottles roughly equals 966 bottles - or more than 56 gallons of Coca-Cola - for every person in the world.
  • If laid end-to-end, these bottles would reach to the moon and back 1,677 times.
The Coca-Cola contour bottle is so distinctive that it can be recognized in the dark.
Blues players have been known to use necks from Coca-Cola's contour bottles to play slide guitar, coining the term 'bottleneck slide'.
In 1930, artist Fred Mizen painted a picture of Santa Claus drinking a bottle of Coca-Cola, joining the brand with the holiday icon for the first time.
Making art out of daily life, Andy Warhol featured Coca-Cola's contour bottle in his modern paintings. Warhol's "Green Coca-Cola Bottles" series is currently part of a collection at The Whitney Museum of American Art in New York City.
Artists such as Howard Finster, Tom Wesselmann, Ulrich Walter and Carlos Vergar have featured the contour bottle in their masterpieces.

The contour bottle has been in a multitude of movies, including:

  • 3000 Miles to Graceland
  • A Walk on the Moon
  • Behind Enemy Lines
  • Bobby Jones
  • Catch Me if You Can
  • The Gods Must Be Crazy
The Coca-Cola contour bottle is often referred to as the 'hobble-skirt' design based on its resemblance to a dress from the early 1900s. The dress was so narrow below the knees that it restricted normal movement - causing a woman wearing the skirt to hobble.
In different regions of the world, eyeglasses with very thick lenses in the frame are called Coke bottle glasses.
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