| At Coca-Cola: The famous Coca-Cola contour bottle is introduced by the Root Glass Company in Terre Haute, Indiana as a way to differentiate the brand by sight. The original concept was created by Alexander Samuelson, a Swedish glass blower who worked as a supervisor at the Root Glass Company.
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| Around the world: Charlie Chaplin signs on with Mutual Studios and earns an unprecedented $10,000 a week.
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| At Coca-Cola: More than 1,000 bottling plants are in operation across the United States, and the first cooler debuts.
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| Around the world: Prohibition goes into effect in the United States.
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| At Coca-Cola: Six-pack carriers are introduced to encourage people to take contour bottles home. The Coca-Cola contour bottle patent is approved on Christmas Day in 1923. Due to the timing coincidence, bottles produced between late 1923 and 1937 carry the Christmas day patent imprint and are given the “Christmas Bottle” nickname.
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| Around the world: TIME magazine hits newsstands for the first time.
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| At Coca-Cola: For the first time, the volume of Coca-Cola sold in bottles exceeds the amount sold through soda fountains.
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| Around the world: Penicillin is discovered.
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| At Coca-Cola: The Coca-Cola Export Company is formed to market Coca-Cola outside the United States. By 1937, the patent was due to expire, so Coca-Cola applies for and receives a ‘design patent’ for the contour bottle.
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| Around the world: Expanding the known universe, the planet Pluto is discovered. In 2006, Pluto is reclassified as a "dwarf planet."
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| At Coca-Cola: Coca-Cola is bottled in 44 countries, including: Belgium, China, France, Guatemala, Honduras, Italy, Mexico and South Africa.
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| Around the world: The world experiences a new form of entertainment with the dawn of FM radio.
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| At Coca-Cola: The Coca-Cola contour bottle is the first commercial product to appear on the cover of TIME magazine, establishing Coca-Cola as a truly international brand.
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| Around the world: Charles M. Shulz introduces the Peanuts comic strip.
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| At Coca-Cola: The Coca-Cola contour bottle brings innovation to the packaging industry once more: consumers can now choose between the traditional 6.5-ounce contour bottle or larger 10-, 12-, 16- and 26-ounce variations.
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| Around the world: Television replaces radio as the dominant mass medium in industrialized countries.
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| At Coca-Cola: The contour bottle with the word “Coca-Cola” written on it receives its first trademark from the U.S. Patent and Trademark Office.
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| Around the world: Ninety percent of homes in the United States have a television set.
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| At Coca-Cola: The Coca-Cola contour bottle is granted a second trademark for the contour shape itself with no words written on it.
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| Around the world: Star Wars hits theaters for the first time.
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| At Coca-Cola: The 20-ounce PET version of the contour bottle helps distinguish Coca-Cola from other beverages, just as the glass contour bottle did in 1916.
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| Around the world: The World Wide Web is introduced in Europe.
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| At Coca-Cola: Coca-Cola introduces the Ultra-Glass contour bottle designed for improved impact resistance, reduced weight and cost. These bottles are 40 percent stronger and 20 percent lighter than the original Coca-Cola contour bottle – saving approximately 52,000 metric tons of glass in 2006.
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| Around the world: In the biggest merger in United States history, America Online agrees to buy Time Warner.
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| At Coca-Cola: Coca-Cola joins forces with design firms from five continents to launch a new aluminum contour bottle called the ‘M5’ (Magnificent 5).
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| Around the world: Star Trek: Enterprise is cancelled – marking the end of Star Trek’s 18 consecutive years on television.
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| At Coca-Cola: The Coca-Cola contour bottle celebrates its 90th anniversary.
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| Around the world: The one billionth song is purchased from Apple iTunes.
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