The Coca-Cola Company

2010 FIFA World Cup™ Press Kit

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News Release

BIGGEST EVER FIFA WORLD CUP™ TROPHY TOUR BY COCA-COLA CELEBRATES RECORD NUMBERS

More than 500,000 Fans in 94 cities in 84 Countries Had a Close Encounter with Football's Greatest Prize

ATLANTA , May 20, 2010 – Before a ball is kicked in the 2010 FIFA World Cup™ and the teams compete for the greatest prize in football, the tournament's 18-carat gold trophy has already undertaken its biggest ever global tour. Travelling 151,217 kilometers (93,958 miles), over 225 days crossing five continents and touching the lives of more than 500,000, the FIFA World Cup™ Trophy Tour by Coca-Cola has now touched down in South Africa for a final tour of the host nation.
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FIFA WORLD CUP™ TROPHY TOUR BY COCA-COLA BEGINS FINAL JOURNEY TO SOUTH AFRICA

Tour to Visit an Additional 33 Countries, Following its Tour of Africa Encouraging Fans to Celebrate the Upcoming 2010 FIFA World Cup™

CALCUTTA, INDIA , January 14, 2010 – World football's greatest prize is set to start the second leg of its biggest ever global tour with a stop in India. Having visited 50 African nations, travelling more than 72,000km, the FIFA World Cup™ Trophy Tour by Coca-Cola continues its five-continent journey to another 33 countries around the world.
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Multimedia

Trophy Tour ambassador admires  FIFA World Cup Trophy
Ricardo Passil, 14, of New Caledonia admires the FIFA World Cup Trophy during a stop of the FIFA World Cup Trophy Tour by Coca-Cola in Nomeau, New Caledonia on February 2, 2010.
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PDF
Detailed global route list
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High resolution image of the global route map
High resolution image of the global route map
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Coca-Cola FIFA World Cup Trophy Tour aircraft
The FIFA World Cup Trophy will travel 138,902 kilometers (86,304 miles), or more than three times the circumference of Earth.
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Coca-Cola Chairman & CEO Muhtar Kent with FIFA representative Joseph Blatter
Muhtar Kent (L) Chairman and CEO, The Coca-Cola Company, and FIFA President Joseph S. Blatter with the FIFA World Cup Trophy at the ceremonial start of the FIFA World Cup Trophy Tour by Coca-Cola at the Home of FIFA in Zurich on September 21, 2009.
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