2006 FIFA World Cup™

Attention broadcasters: For your unrestricted use, new video reports about Coca-Cola consumer and business activities around the 2006 FIFA World Cup™ are being made available online periodically throughout the tournament in June-July 2006.

Please check regularly for video footage and sound bites surrounding special events and other Coca-Cola football marketing activities, including:

• A colorful look back at the recent, global "FIFA World Cup™ Trophy Tour by Coca-Cola";
• The new Coca-Cola online football community and virtual trading of the first-ever digital football licensed stickers from Panini;
• Young, international Flag Bearers and Referee Escorts for FIFA World Cup™ matches coming to Germany from more than two dozen countries and preparing at the Coca-Cola Football Camp;
• Coca-Cola television advertising highlights;
• Nearly two-dozen non-traditional billboards planned for inside FIFA World Cup™ stadium venues;
• And more.

To download these video news releases, please visit the special Coca-Cola FIFA World Cup™ news page at www.TheNewsMarket.com/coca-cola.

For more background information about individual Coca-Cola "We All Speak Football" programs for the 2006 FIFA World Cup™, please visit the Press Releases section on the right.