COCA-COLA DIVES INTO NEW SOCIAL MEDIA CAMPAIGN DURING EARTH MONTH
Joins forces with Facebook fans to drive donations to Ocean Conservancy via new app
ATLANTA, April 14, 2010 – Coca-Cola North America wants everyone to join "fins" in a new Facebook campaign to raise awareness of Earth Month and help support Ocean
Conservancy, the nation's oldest and largest marine conservation organization. Through a new Facebook application, users can "oceanize" themselves into a
playful underwater photo. For every person who dives into this new app, Coca-Cola will donate $1, up to a total of $200,000, to support Ocean
Conservancy's marine debris program identifying policies and solutions to preventing trash from reaching our ocean and waterways. Also, through the Company's
MyCokeRewards points program and a direct donation-matching program through LivePositively.com, Coca-Cola will contribute up to an additional
$50,000.... Read more (PDF)
Coca-Cola is asking people to "join fins" in a new Facebook application to help raise $200,000 for Ocean Conservancy. When Facebook users pledge to change their profile picture to an underwater image through this app, Coca-Cola will donate $1, up to a total of $200,000, to Ocean Conservancy. Download »
Coca-Cola's new print advertisement reminds people that "71% of the Earth's surface is ocean. Shouldn't 100% of it be clean?" Join us by donating your time, money or MyCokeRewards points to Ocean Conservancy, and Coca-Cola will honor your commitment with a contribution. Download »
Dive into Coca-Cola's new "Let's All Join Fins" Facebook application by choosing one of four amusing underwater settings. If users already have an underwater photo, they can skip this step and choose a photo from one of their Facebook albums or upload one from their computer. Download »
Step two of Coca-Cola's new Facebook application is choosing a picture of oneself to insert into the selected underwater setting. Download »
The third and final step of Coca-Cola's new "Let's All Join Fins" application is to save their "oceanized" image to their Facebook photos, pledge to make it their profile picture and share a status message with their friends. In turn, Coca-Cola will donate $1, up to a total of $200,000, to Ocean Conservancy. Download »
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