

A beverage kiosk near the rowing course at the 1928 Olympic Games in Amsterdam, the Netherlands -- the first appearance by Coca-Cola® at the Games.
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This Coca-Cola "Record Keeper" helped fans compare the
athletes' performances at the Los Angeles 1932 Olympic Games.
The wheel-shaped indicator is now a rare collectible.
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Coca-Cola bottlers provided Oslo, Norway, residents
their first look at a helicopter during the 1952 Olympic Winter
Games. The aircraft -- shown here landing in front of 20,000 people
outside the Oslo town hall -- was first used in a fund-raising
effort for Norwegian athletes and then to help direct traffic
during the latter part of the Games.
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A Coca-Cola delivery truck at the dramatic ski jump venue during
the Oslo 1952 Olympic Winter Games.
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A Coca-Cola truck outside the main entrance to the Olympic Village
at the 1952 Olympic Games in Helsinki, Finland. Coca-Cola printed
daily menus for the athletes and also provided them sacks and
cooler bags.
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Coca-Cola was ready for the first Olympic Games in the southern
hemisphere, delivering the world's No. 1 sparkling beverage to
the Olympic Stadium (shown here) and other venues at the 1956
Games in Melbourne, Australia.
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During the 1960 Olympic Games in Rome, Italy, Coca-Cola bottlers
distributed thousands of copies of an original 45 rpm recording
of the favorite local song of the day, "Arrivederci Roma."
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At dawn each day of the 1964 Olympic Games in Japan, a 450-case
truck from the Tokyo Coca-Cola bottling plant delivered plenty
of Coke® and Fanta® flavors for all outlets at the Olympic
Stadium.
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To refresh the athletes, six tons of Coca-Cola products are delivered
through the main gate of the Olympic Village during the Tokyo
1964 Olympic Games.
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At the 1980 Olympic Winter Games in Lake Placid, USA, more promotional
goods than ever before were available to the general public. Among
the most-popular items was a special set of eight commemorative
Coke bottles featuring Olympic events.
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An illustration depicting the "Coca-Cola World Chorus,"
an international troupe of young singers that performed the signature
song of the Calgary 1988 Olympic Winter Games during the Opening
and Closing Ceremonies.
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The new Coca-Cola International Olympic Torchbearers Program,
for the 1992 Olympic Games in Barcelona, Spain, marked the first
time people from other countries were invited to participate in
the host country's Olympic Torch Relay. Coca-Cola has been a major
presenter of the Olympic Torch Relay for the most-recent editions
of the Olympic Games.
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The popular Coca-Cola Polar Bear made one of its first public
appearances in 1994, enchanting spectators from ski slope to street
corner at the Olympic Winter Games in Lillehammer, Norway.
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More than 50 countries were represented in the "Coca-Cola
Olympic Salute to Folk Art Exhibit" at the Atlanta 1996 Centennial
Olympic Games. The handcrafted, three-dimensional sculptures --
artistic traditions interpreted on the trademark Coca-Cola
contour bottle -- ranged from two feet to 12 feet tall.
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Folk art bottle sculpture from China, created for the "Coca-Cola
Olympic Salute to Folk Art Exhibit" at the 1996 Olympic Games
in Atlanta, USA. The bottle currently is on display at the World
of Coca-Cola attraction in Atlanta.
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A street banner for the 1998 Olympic Winter Games in Nagano, Japan.
Coca-Cola and GEORGIA® coffee presented the Olympic Torch
Relay, entertained spectators at the special Nagano "Fan
Plaza," and presented prints of Japanese kirie art to Olympic
athletes and officials.
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With the Coca-Cola Polar Bear cheering along, a fan races down
the special luge simulation course at the "Coca-Cola On The
Ice" interactive spectator attraction during the Salt Lake
2002 Olympic Winter Games.
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