The Coca-Cola Company

80th Anniversary - Images



Beverage kiosk near the rowing course at the 1928 Olympic Games in Amsterdam

A beverage kiosk near the rowing course at the 1928 Olympic Games in Amsterdam, the Netherlands -- the first appearance by Coca-Cola® at the Games.
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Coca-Cola 'Record Keeper' from the Los Angeles 1932 Olympic Games

This Coca-Cola "Record Keeper" helped fans compare the athletes' performances at the Los Angeles 1932 Olympic Games. The wheel-shaped indicator is now a rare collectible.
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Helicopter during the 1952 Olympic Winter Games in Oslo, Norway

Coca-Cola bottlers provided Oslo, Norway, residents their first look at a helicopter during the 1952 Olympic Winter Games. The aircraft -- shown here landing in front of 20,000 people outside the Oslo town hall -- was first used in a fund-raising effort for Norwegian athletes and then to help direct traffic during the latter part of the Games.
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Coca-Cola delivery truck at the dramatic ski jump venue during the Oslo 1952 Olympic Winter Games

A Coca-Cola delivery truck at the dramatic ski jump venue during the Oslo 1952 Olympic Winter Games.
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Coca-Cola truck outside the main entrance to the Olympic Village at the 1952 Olympic Games in Helsinki, Finland

A Coca-Cola truck outside the main entrance to the Olympic Village at the 1952 Olympic Games in Helsinki, Finland. Coca-Cola printed daily menus for the athletes and also provided them sacks and cooler bags.
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Olympic Stadium at the 1956 Games in Melbourne, Australia

Coca-Cola was ready for the first Olympic Games in the southern hemisphere, delivering the world's No. 1 sparkling beverage to the Olympic Stadium (shown here) and other venues at the 1956 Games in Melbourne, Australia.
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Original 45 rpm recording of favorite local song during 1960 Olympic Games in Rome, Italy, 'Arrivederci Roma'

During the 1960 Olympic Games in Rome, Italy, Coca-Cola bottlers distributed thousands of copies of an original 45 rpm recording of the favorite local song of the day, "Arrivederci Roma."
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Tokyo Coca-Cola bottling plant delivery truck during the 1964 Olympic Games in Japan

At dawn each day of the 1964 Olympic Games in Japan, a 450-case truck from the Tokyo Coca-Cola bottling plant delivered plenty of Coke® and Fanta® flavors for all outlets at the Olympic Stadium.
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Coca-Cola products being delivered through the main gate of the Olympic Village during the Tokyo 1964 Olympic Games

To refresh the athletes, six tons of Coca-Cola products are delivered through the main gate of the Olympic Village during the Tokyo 1964 Olympic Games.
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Advertising for eight commemorative Coke bottles featuring Olympic events sold during 1980 Olympic Winter Games in Lake Placid, USA

At the 1980 Olympic Winter Games in Lake Placid, USA, more promotional goods than ever before were available to the general public. Among the most-popular items was a special set of eight commemorative Coke bottles featuring Olympic events.
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Illustration depicting 'Coca-Cola World Chorus,' from the Calgary 1988 Olympic Winter Games

An illustration depicting the "Coca-Cola World Chorus," an international troupe of young singers that performed the signature song of the Calgary 1988 Olympic Winter Games during the Opening and Closing Ceremonies.
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Promotional poster for the Coca-Cola International Olympic Torchbearers Program during the 1992 Olympic Games in Barcelona, Spain

The new Coca-Cola International Olympic Torchbearers Program, for the 1992 Olympic Games in Barcelona, Spain, marked the first time people from other countries were invited to participate in the host country's Olympic Torch Relay. Coca-Cola has been a major presenter of the Olympic Torch Relay for the most-recent editions of the Olympic Games.
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Coca-Cola Polar Bear during 1994 the Olympic Winter Games in Lillehammer, Norway

The popular Coca-Cola Polar Bear made one of its first public appearances in 1994, enchanting spectators from ski slope to street corner at the Olympic Winter Games in Lillehammer, Norway.
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Poster of bottles in the 'Coca-Cola Olympic Salute to Folk Art Exhibit' during the Atlanta 1996 Centennial Olympic Games

More than 50 countries were represented in the "Coca-Cola Olympic Salute to Folk Art Exhibit" at the Atlanta 1996 Centennial Olympic Games. The handcrafted, three-dimensional sculptures -- artistic traditions interpreted on the trademark Coca-Cola contour bottle -- ranged from two feet to 12 feet tall.
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Folk art bottle sculpture from China

Folk art bottle sculpture from China, created for the "Coca-Cola Olympic Salute to Folk Art Exhibit" at the 1996 Olympic Games in Atlanta, USA. The bottle currently is on display at the World of Coca-Cola attraction in Atlanta.
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Street banner for the 1998 Olympic Winter Games in Nagano, Japan

A street banner for the 1998 Olympic Winter Games in Nagano, Japan. Coca-Cola and GEORGIA® coffee presented the Olympic Torch Relay, entertained spectators at the special Nagano "Fan Plaza," and presented prints of Japanese kirie art to Olympic athletes and officials.
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'Coca-Cola On The Ice' interactive spectator attraction during the Salt Lake 2002 Olympic Winter Games

With the Coca-Cola Polar Bear cheering along, a fan races down the special luge simulation course at the "Coca-Cola On The Ice" interactive spectator attraction during the Salt Lake 2002 Olympic Winter Games.
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The Coca-Cola Company and the Beijing 2008 Olympic Games

 
Learn more about our 80-year relationship with the Olympic Games.