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Delicious Happiness

Just before the Beijing 2008 Olympic Games begin, Coca-Cola will be sharing its uniquely Chinese message of "Delicious Happiness" with people around the world, on commemorative bottles and cans in more than 150 countries.

The message of 'Delicious Happiness' was derived from the 'transliteration' of the Coca-Cola trademark from English lettering to Chinese characters. When Coca-Cola was first introduced in China,in 1927, these Chinese characters were chosen by Company officials to phonetically articulate Coca-Cola and were literally interpreted as 'Delicious Happiness' by China�s citizens.

The Coca-Cola Company and the Beijing 2008 Olympic Games

Introduction
Global Campaign
China's Era of Shuang
Beijing Fan Zones
Environmental Champions Film Documentary
Live Positively Awards
Beijing 2008 Olympic Torch Relay
WE8
Design the World a Coke
Delicious Happiness

Press Release
Background
Fact Sheet
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Advertising
Environmental Programs
80th Anniversary

Learn more about our 80-year relationship with the Olympic Games.