Delicious Happiness - Images

DELICIOUS HAPPINESS - Coca-Cola is sharing its message of "Delicious Happiness" around the world through Chinese-language bottles and cans for the Beijing 2008 Olympic Games. The special labeling features the Chinese characters that form the trademark for Coca-Cola in mainland China. The combined characters also are interpreted locally as "Delicious Happiness" by the Chinese population. The commemorative packaging is being made available to consumers in more than 150 countries.  download image

DELICIOUS HAPPINESS - The famous Coca-Cola® red disc from the 1940s, with the brand trademark both in Chinese characters and in English lettering. The Chinese characters shown, read from right to left, have been interpreted as "Delicious Happiness" ever since Coca-Cola was introduced in mainland China, in 1927. Following the transition to "simplified Chinese characters" that began in the 1950s, characters in mainland China have been read from left to right and the fourth character (shown here at far left) was streamlined in appearance, but the meaning of Coca-Cola as "Delicious Happiness" in China has remained to this day.  download image

DELICIOUS HAPPINESS - A prominent street-corner billboard for Coca-Cola® in Shanghai, China, in the 1930s. Read from top to bottom, the four characters in the upper-right corner form the brand name "Coca-Cola" - literally interpreted as 'Delicious Happiness' in the Chinese language.  download image

DELICIOUS HAPPINESS - Rickshaws and bicycles roll past this 1930s Coca-Cola® billboard in Tientsin, China. Next to the model, on the lower-left portion of the sign, are the words "natural refreshment" in English. Along the right-hand side of the billboard, the Chinese characters for "Drink" are shown above the vertical display of a large Chinese Coca-Cola trademark, which means "Delicious Happiness" in Chinese. Beneath the Chinese-language Coca-Cola trademark are the words "natural refreshment," also in Chinese.  download image

The Coca-Cola Company and the Beijing 2008 Olympic Games

• Introduction
• Global Campaign
• China's Era of Shuang
• Beijing Fan Zones
• Environmental Champions Film Documentary
• Live Positively Awards
• Beijing 2008 Olympic Torch Relay
• WE8
• Design the World a Coke
• Delicious Happiness
•         Press Release
•         Background
•         Fact Sheet
•         Images
• Advertising
• Environmental Programs
• 80th Anniversary

 
Learn more about our 80-year relationship with the Olympic Games.