Global Campaign

For the past two years, the global marketing platform, "Live Olympic on the Coke Side of Life," has been centered on optimism and the Olympic spirit of positivity.

To bring those values to life, The Coca-Cola Company created an integrated marketing campaign for the most-anticipated international sporting event in history, with programs that have emphasized global exchange and unity.

Visit the links on the right for the global update and to learn about China's "Era of Shuang."

The Coca-Cola Company and the Beijing 2008 Olympic Games

• Introduction
• Global Campaign
•         Press Release
• China's Era of Shuang
• Beijing Fan Zones
• Environmental Champions Film Documentary
• Live Positively Awards
• Beijing 2008 Olympic Torch Relay
• WE8
• Design the World a Coke
• Delicious Happiness
• Advertising
• Environmental Programs
• 80th Anniversary

 
Learn more about our 80-year relationship with the Olympic Games.