China's Era of Shuang

In the host country, Coca-Cola China developed an array of marketing programs themed to the Mandarin expression "Shuang" -- meaning complete physical, emotional and spiritual refreshment -- and driven by the genuine passion Chinese people feel for the Beijing 2008 Olympic Games.

Visit the links on the right for an overview of "Shuang" marketing initiatives in China that have been centered around unity, cultural connections and celebration of the Olympic spirit.

The Coca-Cola Company and the Beijing 2008 Olympic Games

• Introduction
• Global Campaign
• China's Era of Shuang
•         Press Release
•         Images
• Beijing Fan Zones
• Environmental Champions Film Documentary
• Live Positively Awards
• Beijing 2008 Olympic Torch Relay
• WE8
• Design the World a Coke
• Delicious Happiness
• Advertising
• Environmental Programs
• 80th Anniversary

 
Learn more about our 80-year relationship with the Olympic Games.