GLOBAL SPOTS
"Library"
"Library" brings to life the silent flirtation of two teens connecting over a Coca-Cola® while studying in a quiet library. They pass the boring study time by using their ink pins to draw characters on their hands and arms. The boy then draws a Coke® bottle on his arm and in response the girl pens a glass with ice cubes on hers. The drawings come to life as they reach across the table and touch hands as the now animated Coca-Cola pours out of the bottle drawing, down the guy's arm onto the girl's hand and into the glass she has drawn. They share a laugh. The spot reinforces how sharing a Coca-Cola connects people and brings a moment of happiness to an otherwise ordinary situation.
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"Crave"
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Sweltering in the heat of a summer evening a man sits lethargically in his apartment, a fan blowing in vain. As he mops his brow his eye catches sight of the shadow cast on the wall in what quizzically appears to be in the shape of a Coke bottle. He leaves his apartment into the harsh light and heat of the day and begins to see the outline shape of Coke bottles everywhere -- in the grill of a car, in the shape of buildings in the frame of a bicycle -- and hears the familiar sound of a Coke being opened when a workman opens a bucket lid. Is his mind playing tricks on him? He searches for something to quench his thirst and finally finds an open shop where he buys and drinks a Coke letting out a satisfying "ahhh" as he does so. His thirst slaked, he walks out of the store and hears a similar "ahhh" from above as we see a plane skywriting the same letters. The spot plays off of the sights and sounds of drinking a Coca-Cola and the "craving" that can only be satisfied by an ice cold Coke.
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"Happiness Factory III"
"Happiness Factory III" is the third in a series of popular and award-winning Happiness Factory stories. It is the middle of the afternoon and a student decides it's time for a break. He yawns as he heads over to a vending machine for a Coke, and a lookout worker inside the 'Happiness Factory' can't help but yawn in response and sends an infectious ripple of yawns across the workers inside. Their works slows down and their focus is clearly diminished. Realizing the situation "Wendy" the quirky majorette character claps to summon the "Yawnbusters" -- hands that break through the scenery to deliver refreshing Coca-Cola to everyone. Revitalized and invigorated by a Coke their yawns are replaced with the trademark energetic five-note whistle of the Happiness Factory.
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NORTH AMERICA SPOTS
"Avatar"
In today's busy world, everyone has become dependent on technology. While iPhones, BlackBerries, texting and computers keep people virtually linked, they create a lack of real connection between people, causing them to morph into avatars. The unexpected sharing of a Coca-Cola between two people in a diner breaks down digital walls and creates a human connection through a moment of happiness.
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"Heist"
As a man dozes off in a park on a sunny day, he’s unaware of the whimsical scheming occurring among the park’s smaller inhabitants, as they plot to abscond with his Coca-Cola. Unlikely forces unite and use their collective talents and creativity to overcome obstacles in their effort to enjoy the irresistible taste of Coca-Cola.
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"Two Guys"
So, what would happen to the world if the Secret Formula for Coca-Cola were lost? It quickly becomes apparent that things might be very different if people were unable to enjoy the simple moment of pleasure that comes from drinking a Coca-Cola. When the Secret Formula is recovered, happiness is restored.
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"Swelter Stopper"
On an unbearably hot day, two fierce monsters wreak havoc on a sweltering city. Just when it seems destruction will be complete, their differences dissolve when they come together over an ice-cold Coca-Cola. When these eternal enemies Open Happiness, peace and fun return to the city and its relieved, refreshed citizens.
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"Portal"
When you enjoy a Coca-Cola and Open Happiness, that good feeling can be extended through the simple act of recycling your bottle. People from all walks of life discover that being part of one of the largest recycling efforts in the world can be just as fun as drinking a Coke.
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HISPANIC SPOTS
"Surgeon"
For Hispanics in the U.S. Coca-Cola is it! Coke is the #1 sparkling beverage brand among Hispanic Americans and the Company is inviting the more than 45 million of them to take a break, open a Coke, unleash their dreams and enjoy one of life’s simple pleasures. For Hispanics unleashing their dreams can be anything from seeing their children graduate from college to owning their own business. "Surgeon"' depicts a father taking a break to enjoy a Coke after a long day at work. He sees his daughter playing with a stethoscope and imagines the moment when she becomes a surgeon. That simple moment of pleasure is when he experiences happiness.
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"Teacher"
"Teacher" highlights the value of education in the Hispanic community. Viewers witness the pride and joy of a culminating journey a mother takes with her son as he obtains his dream of becoming a successful college professor. During the journey she enjoys the simple pleasure of Coca-Cola while her son unleashes his dream.
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