The Coca-Cola Company

Speeches

 12/03/07
 Remarks at the launch of the Coca-Cola India Foundation
 Delhi, India
 Muhtar Kent, President and Chief Operating Officer, The Coca-Cola Company


As prepared for delivery

Minister (Sharad) Pawar... Minister (Shiela) Dixit... Secretary Albright... Dr. (Narayan) Hegde... friends from the media... distinguished guests and colleagues...

"Namaste"... to all of you.

It's wonderful to be back in India, a place that has inspired and influenced me ever since I was a child.

Growing up here in a diplomatic family gave me a rich perspective and appreciation that few people are ever afforded. At a very young age, I fell in love with India and her rich cultures... warm people... and breathtaking natural wonders -- all of which have come to define the extraordinary spirit of this land.

To me, this has always been a nation that caters to the imagination. A place of endless possibilities.

From an outsider's perspective, the late French philosopher Romain Rolland probably said it best when he wrote: "If there is one place on the face of this Earth where all the dreams of living men have found a home... it is India."

Today, the dream of India is, of course, alive and well.

India's rapid ascension into one of the world's leading economic powers is changing the face of globalization and all that it touches.

Just as this great nation's economic fortunes are rising, so too are we seeing a greater emphasis on protecting her natural resources and local cultures and traditions.

Quite frankly, this does not come as a surprise.

At Coca-Cola, we've watched the positive forces of globalization at work for the better part of a century.

The one common denominator we see among the most successful and prosperous communities we serve is a strong commitment to sustainability. A commitment shared by business, government and civil society.

An amazing thing happens when economic, social and environmental forces work together for the betterment of all. Sustainable communities spring forth.

In our own experience at Coca-Cola, we've witnessed it time and again. Our fortunes are directly tied to the health and prosperity of the communities we serve. At the same time, the strength of those communities is largely defined by the character of the businesses that operate in them.

In India, we hear the great national desire to create a sustainable community for all of your 1.2 billion citizens.

Coca-Cola wants to be part of the solution... which takes many forms, like jobs, investments and conservation.

We're certainly proud of the 150,000 jobs we've helped create in India.

We also believe in India's future. That's why we've invested more than $1 billion dollars here in the past decade and why we've earmarked another $250 million over the next few years to bring more innovation and service to this market.

That's why we've led the charge on water stewardship, sustainable packaging, health, education and disaster relief efforts. And it's why we're excited about this animated environmental awareness film you will see in a few minutes.

The very nature of sustainability means building a legacy -- ensuring that our actions today are not putting into jeopardy the futures of those we leave behind.

Engaging India's future generations on environmental and natural resource protection is critical to her own sustainability... and to the sustainability of our entire planet.

India's natural treasures -- from the towering peaks of the Himalayas to the Thar Desert to the rainforests of Tamil Nadi and river delta of West Bengal- are the world's treasures.

Indeed, India today is only one of 12 nations around the world that has been given a "mega-biodiversity" classification by the United Nations.

The film you will see today was designed to help ensure that India's extraordinary natural environment can coexist with and even be enhanced by -- a growing economy.

I would like to congratulate Dr. Hegde from the BAIF Development Research Foundation and the entire Coca-Cola India team for developing such a powerful and unique tool to connect to India's next generations on these critical environmental issues.

I would also like to use the opportunity today to announce the creation of The Coca-Cola Foundation in India.

The Foundation will be supported by initial funding of $10 million dollars and will focus on three critical areas... rural growth, environmental protection and healthy living. We believe these three areas of sustainable community building will be critical to India's future and reflect our desire to be part of India's future.

To tell you a little bit more about The Coca-Cola Foundation in India and some of the great people behind it, it is my privilege now to introduce the chairman of the Foundation, the former chief justice of India and chairman of the National Human Rights Commission, The Honorable Justice J. S. Verma.

Justice Verma...